Are Your Clients Telling You Something?

Let's say you want to do some competitive research. 

Where could you go for ideas?

You could:

• Ask your sales team who clients were with from before they came to you (or who you lose deals to)
• Ask the client services team which agencies clients go to after they leave you
• Ask current clients who they think your competitors are

Here's the thing...

Your clients' perceptions of the competitive landscape are the realities of your market's dynamics.

CQ