Are you learning your vertical market the 'slow' way?
Like a 5-year-old on Christmas Eve, most agency founders aren't going to accept the required 18-24 months to build a deep understanding of a new vertical.
Instead, hire two external roles to save up to 15 months.
Vertical Subject Matter Expert
They'll tell which conferences to go to, associations to join, influencers to know, editors to work with, and podcasts to guest on. Good ones will even make intros for you.
Vertical Content Developer
They'll write your vertical thought leadership. They'll also know where to publish it.
Finding a good one of each requires effort, but you'll get results faster.
Question to ponder:
👉 Have you found SMEs to help you speed up your vertical knowledge?
Have a great day!