Are you getting word of mouth clients?
By going vertical, you’re tapping into an advantage.
Verticals are unique because they’re like small villages.
And word of mouth accumulates for your agency as you grow within a vertical.
Eventually, it becomes a meaningful source of new clients.
Successful vertical agency founders say word of mouth drives 15-20% of new business.
That means if you bring on 200 new clients per year, you pay $0 to acquire up to 40 of them. Instead, they came in through referrals and recommendations from within the vertical.
That’s powerful marketing.
Question to ponder:
👉 Are we generating new clients from word of mouth within our target vertical market?