Agency sales that are too founder dependent
A common issue among agencies:
👉 They're too heavily dependent on the founder(s) for new sales.
This happens at generalist agencies that fail at capturing leads at scale.
They rely on bland, easy-to-ignore, "me too" messaging, like:
- "We're an extension of your team!"
- "We care about your success!"
- "We've got 1,000 years of experience!"
Yawn. 🥱
Here's the thing...
Your buyers need to know you can solve their *specific* problem, not a generic version of their problem.
One of the best ways to do this is by specializing your agency in a vertical market.
Once you do, your messaging will be hard-hitting and cut through the noise.
And with inbound working finally, you can start to scale up sales without depending on the founder.
Have a great day!
CQ
