Conferences Don’t Create Pipeline. Follow-Up Does.
The biggest mistake people make at conferences isn’t bad networking. It’s bad follow-up.
You fly home with a stack of leads.
Then we all know what happens next:
The week fills up. The leads go cold. And all that effort is wasted.
Here’s how to fix it:
Before you leave for the conference, block dedicated time on your calendar for follow-up.
Call it sacred follow-up time.
It doesn’t move. It doesn’t get rescheduled. It’s the appointment you keep with yourself to actually turn conversations into pipeline.
Because if it isn’t scheduled, it doesn’t exist.
Simple move.
Massive difference.