$3M outbound strategy that works

At Scorpion, Gift-based Outbound drove so much revenue that we allocated 50% of our $6M annual marketing budget to it.

Here are 4 success drivers for Gift-based Outbound:

The List is the Strategy: only target the best 20% of leads
Be Unique, Striking, and Leave an Impression: predictable and boring gifts are ignored
The Gold Is In The Follow-up: 6 touches in the first 14 days
GBO Is A Long-Term Strategy: Send the same leads gifts every quarter for 3 years (or until you get a meeting)

CQ

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