3 steps to escape founder-led sales
3 steps to escape founder-led sales:
- Establish vertical specialization
- Dedicate sales resources to the vertical market
- Build sales systems from successful repeated actions
Where agencies get it wrong: 👉 They screw up step one.
True vertical specialization requires empathy for the buyer and the vertical market.
If you don't give a damn, they'll see you as just another "face in the crowd" agency.