3 steps to escape founder-led sales

3 steps to escape founder-led sales:

  1. Establish vertical specialization
  2. Dedicate sales resources to the vertical market
  3. Build sales systems from successful repeated actions

Where agencies get it wrong: 👉 They screw up step one.

True vertical specialization requires empathy for the buyer and the vertical market.

If you don't give a damn, they'll see you as just another "face in the crowd" agency.


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