[3 Question Friday] Would your marketing survive without you?
Here’s the uncomfortable truth:
Most agencies don’t have a marketing engine.
They have a founder doing everything manually, and hoping it scales.
If you're still the main driver behind every lead, every LinkedIn post, every outreach attempt, that's not scale.
That’s fragility.
This week, try asking yourself:
- If I stopped posting, podcasting, and prospecting tomorrow, how long would our pipeline hold up?
- Which part of our marketing is truly repeatable and improving each quarter, and which part is still living in a Notion doc nobody updates?
- What marketing channel brings us our best-fit clients, and how are we doubling down on it right now?
The later chapters of Anyone, Not Everyone walk through how to build real campaign momentum inside a vertical market.
Chapter 11 shows you how to build your vertical campaign strategy.
Chapter 12 covers creating sales materials that do the heavy lifting.
Chapter 13 focuses on inbound lead gen systems.
Chapter 14 breaks down outbound and referral strategies that actually scale.
If you want the worksheet I use to plan vertical campaigns, hit reply. I’ll send it to you.
– CQ
P.S. Want to know how ready your agency is to scale?
Take my Agency Growth Score assessment and find out where you stand across Positioning, Marketing, and Sales Systems.
๐ฏ It only takes 5 minutes, and you’ll get custom growth advice based on your results.
