[3 Question Friday] Most agencies underuse their warmest leads
Want the fastest path to better-fit clients, higher close rates, and shorter sales cycles?
It’s not a better cold email.
It’s not a new outbound playbook.
It’s relationships.
The ones you’ve already earned. The ones you’ve neglected.
The ones hiding in plain sight.
Here are 3 questions to help you unlock the warm pipeline sitting right under your nose:
- Who are the top 5 clients or partners who already trust you, and when was the last time you asked them to introduce you to someone in their network?
- What is one Dream Client list you’ve talked about building but still haven’t prioritized, and what’s stopping you from sending the first outreach this week?
- What signal are you sending to your network about the type of client you want more of, and is it specific enough for them to take action?
Chapter 15 of Anyone, Not Everyone is all about turning relationships into a scalable sales advantage.
You’ll learn how to map your network, craft referable offers, and warm up cold leads using value, not volume.
Download the audiobook of Anyone, Not Everyone for free here.
CQ
P.S.
Want to know how ready your agency is to scale?
Take my FREE Agency Growth Scalability Score assessment and find out where you stand across Positioning, Marketing, and Sales Systems.
It only takes 5 minutes, and you’ll get custom growth advice based on your results.
