[3 Question Friday] Can your agency pass the positioning test?
Here’s the truth about launching in a new vertical:
It takes time to build trust.
But it doesn’t have to take forever.
Most agencies make this mistake:
They jump into lead gen without credibility and wonder why they get ghosted.
If you want early wins, get visible in the places your vertical already trusts.
Start here:
- What’s the #1 industry event, podcast, or community where your ideal clients already gather, and how can you show up there in the next 30 days?
- Who are the 3 most influential voices in this space, and what’s your plan to get on their radar?
- Which software providers, associations, or vendors already serve your ideal clients, and how many of them know you exist?
In Anyone, Not Everyone, I share the exact strategies that helped us dominate new verticals without burning six months on trial and error.
Check Chapters 11–14 for:
✅ Vertical campaign planning
✅ Authority-first marketing plays
✅ Relationship-based sales shortcuts
CQ
