3 Prompt Friday

Here are 3 questions to ponder over the weekend:

1. When you walk into a vertical industry conference, do people already know who you are? If not, how differently would your agency grow if you were seen as a familiar face rather than an outsider?
2. Think about your last 5 proposals: How much time did you spend explaining what makes you different versus explaining how well you understand their specific industry challenges? Which approach wins more deals?
3. If you asked your clients to name other companies that do exactly what you do, would they struggle to answer? If not, what does that say about your positioning in the market? 

Have a great weekend!

CQ