20 reasons to focus your business on one vertical
20 reasons to focus your business on one vertical:
- Do less, but better
- Build credibility faster
- Become a trusted insider
- Lower cost-per-acquisition
- Gain operational efficiency
- Establish domain expertise
- Improve customer retention
- Simplify your entire business
- Operate in your lane of genius
- Charge more than a generalist
- Improve customer satisfaction
- Make marketing more effective
- Build deeper customer intimacy
- Attract customers who value you
- Turn repetitive steps into systems
- Get more referrals that close quickly
- Reduce time spent on low-value work
- Tap into an existing network of word of mouth
- Give you greater industry visibility and recognition
- Solve more profound problems for your customers
Which reason will get you to make the shift?
