16 criteria to help choose a vertical

In Chapter 5 of my book "Anyone, Not Everyone," I provide readers with 16 criteria to help them refine and prioritize their potential target verticals.

Here they are. Feel free to try them on.

  • Does our client success team like helping clients in this vertical?
  • Do I like working with this vertical?
  • Does this vertical fit with my vision for the company?
  • Does this vertical fit with our existing expertise?
  • Do we have a competitive advantage in this vertical?
  • Is our agency uniquely positioned within the vertical?
  • Is this vertical relatively recession-proof?
  • Is the average revenue for businesses greater than $1 million?
  • Is there a close-knit community?
  • Is there industry jargon?
  • Is the market growing or on the rise?
  • Are professional requirements needed?
  • Are there multiple associations and conferences?
  • Do we have a personal or familial connection?
  • Do we have a professional connection?
  • Do we have existing recognition in the vertical?

After this step, we validate their verticals are large enough to even bother targeting. More on how to do this tomorrow!


Like this message?
Subscribe now to get a 1-minute, high impact tip every weekday!

🤮 I hate SPAM. I will never sell your information for any reason.