I was quoted today at on pricing strategy for businesses who sell into SMBs:

[box]1. Understand your product’s value. “One pricing model that works for one company may not work for another, so of course, do your research online and look at your competitors. I think it starts with understanding the value that your service or product delivers to the end client. What ROI will they get by using our product? That helps us price appropriately. Aligning your product or service with the value delivered ensures that you can have long term, healthy relationships.”  (Corey Quinn, The Search Agency)[/box]

You can read the full article here.

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Published by Corey Quinn

Father, B2B Marketer, Lifelong Learner

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