The Generalist Agency Is Over w/ Allan Dib

"The days of the generalist marketing agency are over." 

It’s a provocative take, but hear today’s guest out. Because if anyone knows what they’re talking about, it’s Allan Dib.

Allan is the author of The 1-Page Marketing Plan, a bestselling book that industry experts call the business bible and a game changer. The Huffington Post named it one of the 10 best marketing books for small business owners, and universities across America use it as a modern-day textbook. And now, we have Allan on to break down his approach to marketing.

Long before it became a book, The 1-Page Marketing Plan was a framework Allan leaned on working with companies across industries like telco, marketing, and IT. The premise of it is that you can draft a marketing strategy in 30 minutes, or less.

Allan joins Corey to down his process and approach to marketing, how to find audiences that are willing to pay a premium for your services, and how to deliver a world-class customer experience. 

Allan also shares his approach to stimulating referrals that grow your agency with high-quality leads, and why the best-marketed agency will win the business in 2024.

Here’s what Corey and Allan cover in this episode:

  • How to simplify marketing planning.
  • Why increasing customer lifetime value is paramount.
  • Why specializing in one area means less unique work per client.
  • How to craft an irresistible offer people feel dumb saying no to.
  • Which bases agencies should cover in their marketing.

Here are some actionable key takeaways for agency founders:

  • Narrowing down your target market may feel counterintuitive, but it’s better for your business.
  • The days of being a generalist agency are over.
  • Specializing in one area means less unique work per client.
  • Spend time with your prospects to understand their challenges deeply.
  • Dominate one channel your prospects are on, then expand to others.

The resources mentioned in this episode are:

  • Connect with Allan on Linkedin Here 
  • Learn More About Succeswise Here
  • Check out Allan's book "The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd"

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