The Science of Scaling a Niche Agency w/ Erik Clausen

“We've maintained a vertical focus throughout the 20-year history of the agency, it has been part of the secret of our success.” - Erik Clausen, Managing Partner at CG Life

Wondering how to achieve sustained success in a competitive market? Look no further than Erik Clausen, Managing Partner of CG Life, a longstanding life sciences and healthcare communications agency.

Erik joins the show to reveal the secrets behind his agency's incredible journey, with a special emphasis on the power of a vertical focus. In this episode, he shares his insights on topics like maintaining a vertical focus, even when faced with the temptation to diversify.

Corey and Erik explore growth through relationships, and how CG Life prioritizes building genuine relationships with clients to earn trust and cultivate long-term partnerships instead of focusing solely on sales.

They dissect how CG Life attracts new clients, and specifically, how content marketing, thought leadership, and industry involvement plays into the mix.

Tune in to learn from Erik Clausen, a seasoned leader in life sciences and healthcare communications.

Here’s what Corey and Erik explore in this episode:

  • Erik’s leap from PR in politics to life sciences.
  • What Erik finds enjoyable about working with early-stage companies.
  • How vertical influencers play a role in business development.
  • How to turn relationships into revenue.
  • Why Eric’s company does not cold call potential clients.

Here are some actionable key takeaways for agency founders:

If you have deep vertical experience, that also helps unlock adjacent markets.

The best agencies balance technical and human in their work.

Be ready to walk away from lucrative contracts if they veer off your core vertical.

Your reputation is your business card; do what you can to nurture it.

The resources mentioned in this episode are:

- Connect with Erik on LinkedIn Here

- Learn About CG Life Here


Join us as we take a peek into the world of marketing life sciences.

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