'From Gavel to Google’: Seth Price's Journey from Lawyer to Digital Agency Owner

"It's like dating — every conference, every touchpoint, you're building a level of trust that culminates in a powerful, long-term relationship." 

If you ask Seth Price, The Founder of BluShark Digital, being a successful verticalized agency is all about relationships by showing up in your industry consistently. That’s the strategy he leaned on when he took an internal marketing team and turned it into a powerhouse that today represents hundreds of law firms. 

In this episode, Seth shares a wealth of examples of how he built his agency’s name in the legal industry, both through digital content marketing like podcasts and in-person appearances at industry conferences.
To boil it down to a single point, becoming a trusted figurehead is all about perception, networking, and relationships. And Seth has the approach tailored down to a T - Listen to learn how you can do it, too!

Here’s what Corey and Seth cover in this episode:

  • Why successful agencies operate on systems
  • Different verticals may share similar problems but care about different things
  • How to show up in your industry consistently
  • How to position yourself as a vertical thought leader and ideal channels to make it happen
  • Sales: what works, what doesn’t, and experiences in outbound

Here are some actionable key takeaways for agency founders:

  • Don’t dabble; Deep vertical knowledge is non-negotiable
  • Repetition builds awareness, also in conference attendance and speaking
  • Podcasts aren’t just for content, use them to build your network
  • People love talking about themselves; use it to grow affinity
  • Manage expectations as services like SEO can take 9+ months to show clients ROI

The resources mentioned in this episode are:

  • Connect with Seth on LinkedIn Here
  • Learn About Seth’s Company Here


Join Corey and Seth as they cover everything from relationship-building to thought leadership and agency sales in a verticalized environment.

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