No Bark, All Bite: How MeanPug Digital Scaled Its Legal Marketing Business

Should founders always remain hands-on with their clients, even as they scale?

Today’s guest Bobby Steinbach would give you a resounding “Absolutely!” The founder of MeanPug Digital prides in running a successful legal marketing agency where partners are closely involved with client work to ensure quality, consistency, and the highest level of service.

Tune in for a conversation on sales mishaps and successes, driving word-of-mouth, expert perspectives on client success, and what processes founders should look out for to be successful. And, as an owner of a seven figure agency business with close to 30 employees, this guest truly knows what he’s talking about.

Bobby joins Corey Quinn on The Vertical Go-to-Market Podcast for a lively debate on the merits of verticalization. You’ll hear from Corey’s time at Scorpion as well as Bobby’s experiences in running his business.

Here’s what Corey and Bobby cover in this episode:

  • Why having unique founder backgrounds is a strength to leverage.
  • How to create a strong inbound funnel (cue: word-of-mouth!)
  • Why doing everything at once is not the best way forward.
  • How to balance if you have to decide between sales and client success.

Here are some actionable key takeaways for agency founders:

  • You’ll need to keep trying sales tactics to see what sticks for your niche.
  • Don’t try to tackle all marketing and sales projects at once: prioritize and scale what works.
  • Lifetime value of a customer is the ultimate Trojan horse as a competitive advantage.
  • If you do gifting, be prepared to vet every lead manually.

The resources mentioned in this episode are:

- Connect with Bobby on LinkedIn Here 

- Learn More About MeanPug Digital Here


Join us as we get real about agency revenue growth and outbound sales.

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