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Positioning, Productized Services, and Value-Based Pricing with Jonathan Stark

What if you could become the one and only in your industry?

My guest is Jonathan Stark, a former software developer who's now on a mission to rid the world of hourly billing. 

In this episode, you'll discover how to position yourself with a laser-focused positioning statement and how identifying an expensive problem sharpens your marketing. We discuss the importance of selecting a vertical when positioning yourself in the market and how to identify the target market that is the right size for your services.

We also discuss the impact of AI on digital marketing agencies, productized services, and value-based pricing. Don't miss this great conversation with the amazing Jonathan Stark!

Jonathan’s website: https://jonathanstark.com/ 

Jonathan’s book, Hourly Billing Is Nuts: https://jonathanstark.com/hbin 

Jonathan’s podcast, Ditching Hourly: https://podcast.ditchinghourly.com/ 

👋 If you're thinking about transitioning your business from a generalist to a specialist, I encourage you to join my daily tips at https://www.coreyquinn.com/newsletter/

👍 If you liked this episode, please rate and review us on Apple Podcasts 🎙️, and be sure to hit the subscribe button! 🔔


Key Moments

0:00:02 - Positioning for Soloists and Agencies

0:14:15 - Identifying Expensive Problems

0:20:03 - Targeting and Transitioning to Advisor Positioning

0:26:12 - Adapting Business Models for AI Impact

0:30:42 - Productized Services for Agency Success

0:40:53 - Choosing Your Target Market

0:44:04 - Value-Based Pricing for Service Businesses

0:54:12 - Value-Based Pricing vs Time and Materials


More Content From Corey:

Corey’s Website: https://www.coreyquinn.com

Corey’s Daily Tips: https://www.coreyquinn.com/blog 

Podcast Website: https://www.coreyquinn.com/podcasts/the-vertical-go-to-market-podcast/ 

Podcast YouTube Channel: https://youtube.com/@coreyquinninc?sub_confirmation=1