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Unlocking Explosive Business Growth: Becoming a Vertical Expert

What happens when you take a multi-vertical business and turn it into a vertical-focused powerhouse?

That's exactly what my guest, Dave Hanson, president of Client Tether, did to skyrocket his company in the CRM space. Join us as we discuss Dave's journey, from his background in sales to making the bold decision to focus on one niche - the franchising industry.

We dive into the development and business decisions that led to the verticalization of Client Tether. Dave also sheds light on the importance of word-of-mouth marketing in the franchising industry and how you can harness it for your own success. Don't miss this insightful episode packed with valuable lessons and experiences from Dave’s journey in verticalizing Client Tether and leveraging word-of-mouth marketing to fuel growth.

Connect with Dave: https://www.linkedin.com/in/davidahansen/ 

👋 If you're thinking about transitioning your business from a generalist to a vertical specialist, check out my daily tips at https://www.coreyquinn.com/newsletter/ 📩. 

👍 If you liked this episode, please rate and review us on Apple Podcasts 🎙️, and be sure to hit the subscribe button! 🔔

Key Moments

0:00:00 - Introduction

0:05:25 - Narrowing Focus for Business Growth

0:11:27 - Marketing Focus and Sales Strategy

0:19:01 - Word-of-Mouth Success in Franchise Development

0:29:26 - Verticalizing for Successful Word-of-Mouth Marketing

0:32:03 - Pros and Cons of Verticalizing

0:34:54 - Verticalizing Your Business

More Content From Corey:

Corey’s Website: https://www.coreyquinn.com

Corey’s Daily Tips: https://www.coreyquinn.com/blog 

Podcast Website: https://www.coreyquinn.com/podcasts/the-vertical-go-to-market-podcast/ 

Podcast YouTube Channel: https://youtube.com/@coreyquinninc?sub_confirmation=1