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Scaling Success with a Vertical Focus: BombBomb's Journey in Video Messaging and Real Estate Market Growth

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In this episode of the Vertical Go To Market podcast, I had the pleasure of talking with Ethan Butte, Chief Evangelist at BombBomb, a software company that makes it easy to record and send video messages. We discussed BombBomb's journey from a small team to now having over 75,000 active users, and how their vertical focus in the real estate market led to significant growth. 

We also explored the importance of understanding how customers buy, the advantages of relationship building in a vertical, and the potential negatives of taking a verticalized approach to the market.

Join us for an insightful discussion on the power of video messaging and the benefits of a specialized focus in business.

Connect with Ethan:

[email protected] 




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Key Moments

0:00:00 Introductions and background 

0:07:15 Marketing Through Video Messaging

0:14:29 Navigating a Vertical Focus in Real Estate

0:20:32 Identifying the Best Customers and Verticals

0:23:55 Specializing in Real Estate

0:27:28 Verticalized Market Approach

0:37:41 Building Momentum in Real Estate

0:47:17 How To Connect With Ethan Butte

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Corey’s Website: https://www.coreyquinn.com

Corey’s Daily Tips: https://www.coreyquinn.com/blog 

Podcast Website: https://www.coreyquinn.com/podcasts/the-vertical-go-to-market-podcast/ 

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