Let's Talk

From Start-Up Marketing Agency to 8-Figure Acquisition: Lessons From the Founder

Want an inside look into how an agency founder landed an 8-figure exit?

My guest is entrepreneur, advisor, and Fanscape’s co-Founder and President, Terry Dry.

In this episode, you’ll hear why focusing on one vertical eventually led to selling his agency to Omnicom for 8-figures, why Terry left a great career at a world-famous record label to start his entrepreneurial journey, why focusing on a vertical he already had credibility in led to quick traction and growth, the importance of knowing the industry's language and why you can’t bullshit it, building his agency on referrals and word of mouth, the downside to taking a vertical approach to your business, the danger of ignoring Chat GPT and much more.

Connect with Terry:

Email – [email protected] LinkedIn: https://www.linkedin.com/in/terrydry/

Connect with Future Proof Advisors:

Future Proof Advisors Company Website: https://www.futureproofadvisors.com

Future Proof Advisors Company LinkedIn Page: https://www.linkedin.com/company/futureproofadvisors/

For more Vertical Go-To-Market tips and advice, subscribe to my newsletter at https://www.coreyquinn.com/newsletter

If you liked this episode, please rate and review us on Apple Podcasts; and be sure to hit the subscribe button!

Key Moments:

0:00: Introduction to Terry

4:07: Why Terry left a great career at a world-famous record label to start his entrepreneurial journey

8:04: How he was forced to pivot his business out of selling merchandise online and into marketing for record labels and their bands

10:53: Why focusing on a vertical he already had credibility in led to quick traction and growth

12:03: Knowing the industry's language builds credibility, but you can’t bullshit it.

15:07: Knowing when to say no

17:27: Transforming the client relationship from vendor to partner

19:14: Building the business on referrals and word of mouth

20:59: Business growth is the psychology of the leader

22:13: The downside to taking a vertical approach to your business

25:45: The danger of ignoring Chat GPT

27:46: Advice to $1M agencies thinking about verticalizing their business

30:05: “What’s your motivation?”