The EXACT System To Turn 1 Client Into 100 Clients
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[00:00:00] There's a sales strategy that helped us scale scorpion from 20 million to 200 million, and almost nobody in the agency world is using it. I call it the taste maker strategy. Harvard research shows 90% of buyers only choose from a preset shortlist. And if you're not on it, you don't even get considered.
So how do you get your agency on that list? The answer is taste makers. They're the hidden influencer. Who decides which agencies even get considered? Build up the right taste maker relationship and they'll keep your sales pipeline. Full. In this video I'll show you how taste makers unlock predictable growth.
The exact story of how one tastemaker relationship helped us turn one client into 102 simple tools to find and prioritize them. Here's the big idea. Your dream clients are golden eggs. They're valuable, loyal. [00:01:00] And they drive your agency's growth. But the real power, it's in the goose that lays those golden eggs.
That's the taste maker. Build a relationship with them and they'll keep bringing you more golden egg clients over and over again. Remember, buyers don't start from scratch. According to a study by Harvard. By the time they're shopping, 80 to 90% already have a shortlist, and 90% of them choose straight from it.
Pacemakers are the people and brands that create that list. They decide who gets invited to the table. Back in 2016, we landed a landscaping franchise called The Grounds Guys, about 60 locations, which is not huge, but solid. Here's what mattered. The Grounds Guys were part of Neighborly, a holding company with 20 respected franchise brands.
They were our tastemaker. We knew that if we went above and beyond, even if we [00:02:00] lost money in the short term, we'd earn trust with the tastemaker. And guess what? It worked. Neighborly didn't just become a happy client. They became our megaphone. Their endorsement helped us grow from one franchise brand to over 100 in a very short period of time.
That's the power of the Tastemaker strategy. So how do you actually find these taste makers in your vertical? And more importantly, which ones are worth your time? Tool number one, use ai. Here's the exact process. Step one, copy and paste this prompt into perplexity.ai. Step two, customize it for your vertical.
Replace vertical market with your niche. Step three, verify the output. Don't just trust it blindly. Instead, check it by doing a few internet researches to validate what comes back in under five minutes, you get top respected brands in your vertical. 10 key thought leaders. In emerging trends you can use to start [00:03:00] conversations with these taste makers.
For example, in the senior living space, it surfaced important brands like Brookdale and Sunrise and Atria. Plus a thought leader who runs a newsletter with over 50,000 subscribers that's a ready to use tastemaker list. Want the exact prompt and walkthrough? It's in my free tastemaker workbook. Comment workbook below and I'll send it straight to you.
Now, not all tastemakers are. Here's tool number two, the opportunity matrix. The X access is their level of influence from low to high. The Y access is their level of accessibility, or how easy it is to connect with them one-on-one. Here's how you use it. Low influence and low accessibility. You just ignore them.
High accessibility, but low influence. These are your easy wins. High influence, but low accessibility. These are your long-term targets and high influence and high accessibility. This is your [00:04:00] priority focus, and here's the secret. Within that top right corner, find the top 20% who will drive 80% of your results.
Write those names down and start building relationships today. Okay, here's your action plan. Run the AI prompt and generate your tastemaker level. Then map your taste makers into the opportunity matrix, and finally, pick your top 20% and start adding value. Do this and you'll engineer your way onto that sure list.
While everyone else keeps cold calling, remember one taste maker can be worth a hundred clients. If you want the taste maker workbook, comment workbook below. And I'll send it right over to you. And once you're on the short list, the next step is closing deals fast. So click the video on the screen now where I'll walk you through my six slide trust multiplier framework.
I'll see you there.
