Give me 76 seconds and I’ll Help You Scale Your Agency

September 24, 2025

In this episode, Corey Quinn delivers a simple truth that every agency owner needs to hear: being a generalist doesn’t keep you safe; it keeps you invisible. If you’ve been trying to serve everyone with everything, you’re actually holding your agency back. The path to authority, recognition, and true scalability lies in specialization.

What You’ll Learn

Why generalist agencies struggle to grow—and why you might be stuck there.
How saying no is the key to building authority in your space.
The difference between survival and scaling when it comes to agency strategy.
The hidden danger of never choosing a niche.

Resources & Links
🎧 📘 Discover how to become the go-to agency in a vertical market: https://www.anyonenoteveryone.com

📩 Have a question or reflection on the episode?

We’d love to hear from you.

Reach out to: http://coreyquinn.com/contact

Episode Transcript

The Power of Specialization for Agencies
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[00:00:00] If you are an agency owner, here's the hard truth you've probably been avoiding about scaling your business.

Being a generalist doesn't protect you. It buries you.

You think offering everything to everyone makes you valuable? It doesn't. It makes you invisible. Just another name in a sea of agencies.

Clients don't hire the we do it all for everyone. Shop. They hire the best in the world at one thing. Authority isn't built by adding more services. It's built by saying no until only the sharp edge of your expertise remains. The real danger isn't picking the wrong vertical. The real danger is never picking one at all, because when you try to serve everyone, you end up serving no one.

So if you're clinging to the comfort of being a generalist, understand this generalists [00:01:00] survive, but specialists scale.

I believe this topic is so important for you to scale your business that I wrote an entire book to help you solve this problem. As my gift to you, you can download the full audiobook and bonus workbook by going to anyonenoteveryone.com.

Give me 76 seconds and I’ll Help You Scale Your Agency

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