CMO’s Guide to Influencer Marketing

Check out my latest e-book:   Here's the pitch: Want to get the best results from your Influencer Marketing campaigns but not sure where to get started? Download this free guide today to learn everything you need to know. In This Guide, You'll Learn: What is an Influencer? What is Influencer Marketing? How Influencer Marketing [...]

Generate Social Media Buzz Kim Kardashian Would Envy, With Influencer Marketing

In a major shift away from interruption based marketing, where consumers are sent marketing messages intended to jolt us awake from our daily hypnotic trance just long enough to successfully deliver an irresistible marketing or branding message into our cloudy brains: smart marketers are migrating to a permission based marketing tactic, namely influencer marketing. Influencer marketing [...]

4 Must-Ask Questions Before Hiring A Search Marketing Agency

While pitching the head of revenue at a growth company, “Jonas”, about our search marketing services, it was evident to me from his questions that his process for choosing a partner wasn’t dialed in. He didn’t know the right things to ask and was at risk of choosing a sub-par partner (there are many out [...]

My First Adventure Into Long Form Sales Copy

This post is a testimonial to Joanna Wiebe of CopyHackers.com My mentor/business partner Dr. Robert Dee McDonald and I were getting ready to launch our anxiety ending product “The End of Anxiety”. Based on my research of the target market, a long form sales letter seemed like it would be the best fit and potentially lead [...]

Pricing Strategy For Hyperlocal Business

I was quoted today at StreetFightMag.com on pricing strategy for businesses who sell into SMBs: [box]1. Understand your product’s value. “One pricing model that works for one company may not work for another, so of course, do your research online and look at your competitors. I think it starts with understanding the value that your [...]

The 8th Powerful Resource for Lean Startups

In a follow on to my previous post, 7 Powerful Resources for Lean Startups, I'm adding one more amazing resource for you to consider: 8. Leadpages.net If you believe in standing on the shoulders of smart people, then you want to check out this platform.  Clay Collins, the founder, is obsessed with testing landing pages [...]

5 Things SMBs Can Do to Optimize for Mobile Search

The mobile marketing boom is continuing to grow. According to BIA/Kelsey, by 2015 mobile search is expected to exceed desktop search for local business information. But what's even more interesting is recent data that demonstrates how users interact with their mobile devices when looking for local businesses. According to data from Google, 94% of smartphone [...]