# Corey Quinn

> Corey Quinn helps founder-led agencies build predictable, founder-free growth engines through Deep Specialization™, proven sales systems, and strategic M&A. Author of the bestselling book "Anyone, Not Everyone".

## Main Pages

- [Home](https://coreyquinn.com/): Specialize. Scale. Multiply.
- [About](https://coreyquinn.com/about): Corey Quinn's background and approach
- [1:1 Advisory](https://coreyquinn.com/advisory): Personalized advisory for agency founders
- [Gift-Based Outbound™ Accelerator](https://coreyquinn.com/accelerator): Outbound sales program
- [Anyone, Not Everyone](https://coreyquinn.com/anyone-not-everyone): The book on Deep Specialization™
- [Speaking](https://coreyquinn.com/speaking): Keynotes and workshops
- [Testimonials](https://coreyquinn.com/testimonials): Client success stories
- [Resources](https://coreyquinn.com/resources): Free guides and tools
- [Newsletter](https://coreyquinn.com/newsletter): Weekly agency growth insights
- [Contact](https://coreyquinn.com/contact)

## Newsletter Articles

- [Are you Building an AI Advantage or Falling Behind Every Quarter?](https://coreyquinn.com/newsletter/are-you-building-an-ai-advantage-or-falling-behind-every-quarter): Without specialization, there are no patterns. Without patterns, there’s no process. And without process, AI has nothing to scale.
- [Why Should I Trust You?](https://coreyquinn.com/newsletter/why-should-i-trust-you): Every prospect is thinking it. The ones who win don’t answer it directly—they prove it in the first few minutes.
- [Free the Founder, Not the Business](https://coreyquinn.com/newsletter/free-the-founder-not-the-business): The goal isn’t to remove the founder from sales. It’s to remove the dependency so they can choose where they create the most value.
- [You Can’t Delegate What You Haven’t Built](https://coreyquinn.com/newsletter/you-cant-delegate-what-you-havent-built): Most founders try to hand off sales before defining it. Without a system, even great hires are set up to fail.
- [Your Playbook Isn’t a System](https://coreyquinn.com/newsletter/your-playbook-isnt-a-system): If your team can’t replicate your results, the issue isn’t effort. It’s that your knowledge lives in your head—not in a system they can execute.
- [Your Business Can’t Run Without You](https://coreyquinn.com/newsletter/your-business-cant-run-without-you): You don’t need more leads or better scripts. If you can’t disappear for two weeks without sales stalling, the real issue is structural—not tactical.
- [The Question Every High-Closing Founder Should Ask](https://coreyquinn.com/newsletter/the-question-every-high-closing-founder-should-ask): The bigger the gap between you and your team, the clearer the signal: you don’t have a sales system, you have a dependency.
- [The Problem Isn’t Your Sales Team](https://coreyquinn.com/newsletter/the-problem-isnt-your-sales-team): You’re closing most of the deals. Revenue is growing. But nothing moves without you. That’s not success—that’s a bottleneck in disguise.
- [(Video) ​​What "exit-ready" actually looks like inside an agency](https://coreyquinn.com/newsletter/What "exit-ready" actually looks like inside an agency): If you’re building an agency and thinking about scale or someday selling, this conversation is a masterclass in intentional growth.
- [You don't have a sales playbook](https://coreyquinn.com/newsletter/you-dont-have-a-sales-playbook): If your sales process only works when you run it, you don't have a system yet.
- [Sales training won't fix this](https://coreyquinn.com/newsletter/sales-training-wont-fix-this): You need someone to architect the system. Not just sharpen the performers.
- [Your “perfect” pitch might be the reason prospects are ghosting you.](https://coreyquinn.com/newsletter/your-perfect-pitch-might-be-the-reason-prospects-are-ghosting-you): The difference was knowing which answer to dig into and which to let pass.
- [Why your "perfect" pitch is being ignored](https://coreyquinn.com/newsletter/why-your-perfect-pitch-is-being-ignored)
- [Why your 2026 goals are probably just wishes](https://coreyquinn.com/newsletter/why-your-2026-goals-are-probably-just-wishes)
- [The thing nobody tells you after you hit $3M](https://coreyquinn.com/newsletter/the-thing-nobody-tells-you-after-you-hit-3m)
- [Win/Loss Surveys](https://coreyquinn.com/newsletter/win-loss-surveys)
- [Your buyer's problems](https://coreyquinn.com/newsletter/your-buyer-s-problems)
- [What Google and Facebook won't tell you](https://coreyquinn.com/newsletter/what-google-and-facebook-won-t-tell-you)
- [Marketing to Everyone = Marketing to No One](https://coreyquinn.com/newsletter/marketing-to-everyone-marketing-to-no-one)
- [Leading Indicators](https://coreyquinn.com/newsletter/leading-indicators)
- ["Why get involved with associations?" Part Two](https://coreyquinn.com/newsletter/why-get-involved-with-associations-part-two): Signaling you're a specialist helps you stand out.
- [VGTM Ep. 7: The Power of Personal Branding For Agency Owners](https://coreyquinn.com/newsletter/vgtm-ep-7-the-power-of-personal-branding-for-agency-owners): Hear how Adam uses his personal brand to rapidly grow his agency.
- [Ep. 12: Unlocking Explosive Growth: Becoming a Vertical Expert](https://coreyquinn.com/newsletter/ep-12-unlocking-explosive-growth-becoming-a-vertical-expert): Hear Dave's journey from generalist to specialist.
- [Secrets to Scaling Your Agency with Productized Services](https://coreyquinn.com/newsletter/secrets-to-scaling-your-agency-with-productized-services): An interview with Ronik Patel, founder of Unlimited WP.
- [The surprising power of events](https://coreyquinn.com/newsletter/the-surprising-power-of-events): An interview with Bill Hauser, CEO of SMB Team
- [How to defy the odds in a vertical downturn](https://coreyquinn.com/newsletter/how-to-defy-the-odds-in-a-vertical-downturn): An interview with Nicole Mahoney, CEO of Break the Ice Media
- [How not to get burned by the get rich quick trend](https://coreyquinn.com/newsletter/how-not-to-get-burned-by-the-get-rich-quick-trend): An interview with Sasha Berson, co-owner and Chief Growth Officer at Grow Law Firm
- [(Podcast) Calm the Chaos: Mastering Agency Leadership with Karl Sakas](https://coreyquinn.com/newsletter/podcast-calm-the-chaos-mastering-agency-leadership-with-karl-sakas): If you’re constantly firefighting in your agency, it’s time for a change. Learn how to take back control.
- [(Video) Escaping the “Generalist Trap”](https://coreyquinn.com/newsletter/video-escaping-the-generalist-trap): Learn the one strategic shift that makes premium clients seek you out.
- [(Video) How to Escape the Vendor Trap](https://coreyquinn.com/newsletter/video-how-to-escape-the-vendor-trap): In this new video, I walk you step by step through the exact slides you need to engineer trust, reduce resistance, and confidently guide prospects from skeptical to sold.
- [Marketing in 2002 vs 2022](https://coreyquinn.com/newsletter/marketing-in-2002-vs-2022)
- [Niche Marketing 101](https://coreyquinn.com/newsletter/niche-marketing-101)
- [Vertical Buyer Objections](https://coreyquinn.com/newsletter/buyer-objections)
- [Hard vs. Easy](https://coreyquinn.com/newsletter/hard-vs-easy)
- [Purpose of a B2B Pitch Deck](https://coreyquinn.com/newsletter/purpose-of-a-b2b-pitch-deck)
- [Two Great Places For Testimonials Videos](https://coreyquinn.com/newsletter/two-great-places-for-testimonials-videos)
- [Know Your Competition: Status Quo](https://coreyquinn.com/newsletter/know-your-competition-status-quo)
- [Clarity Over Clever](https://coreyquinn.com/newsletter/clarity-over-clever)
- [Mastery or mediocracy](https://coreyquinn.com/newsletter/mastery-or-mediocracy): Which do you choose?
- [The Vertical Go-To-Market podcast is live!](https://coreyquinn.com/newsletter/the-vertical-go-to-market-podcast-is-live): Episode 1 with Jamie Adams, CRO at Scorpion is live!
- ["Why get involved with associations?" Part One](https://coreyquinn.com/newsletter/why-get-involved-with-associations-part-one): Getting involved with a vertical or trade association is an excellent use of time and energy.
- [Answers to your questions about cookies](https://coreyquinn.com/newsletter/answers-to-your-questions-about-cookies): I'm sharing some of my responses here
- ["Why get involved with conferences?" Part One](https://coreyquinn.com/newsletter/why-get-involved-with-conferences-part-one): "If you didn't create a memory, it wasn't an economically distinctive experience."
- [BombBomb's Journey in Real Estate Vertical Market Growth](https://coreyquinn.com/newsletter/bombbomb-s-journey-in-real-estate-vertical-market-growth): Ready to unlock growth for your bootstrapped SaaS startup?
- [VGTM Ep. 5: How To Build an 8-Figure Agency In One Vertical Market](https://coreyquinn.com/newsletter/vgtm-ep-5-how-to-build-an-8-figure-agency-in-one-vertical-market): My next guest gives a masterclass in vertical go to market.
- [VGTM Ep. 6: The Story of a Platinum Hubspot Partner](https://coreyquinn.com/newsletter/vgtm-ep-6-the-story-of-a-platinum-hubspot-partner): From Generalist Agency to Manufacturing Sector Specialist
- ["Why get involved with conferences?" Part Two](https://coreyquinn.com/newsletter/why-get-involved-with-conferences-part-two): Create a shared experience at a trade conference by hosting an event.
- ["Why get involved with conferences?" Part Three](https://coreyquinn.com/newsletter/why-get-involved-with-conferences-part-three): Creating memories that last a lifetime.
- [From Overwhelmed Founder To Thriving 8-Figure CEO](https://coreyquinn.com/newsletter/from-overwhelmed-founder-to-thriving-8-figure-ceo): Is your business running you, or are you running your business?
- ["Why get involved with conferences?" Part Four](https://coreyquinn.com/newsletter/why-get-involved-with-conferences-part-four): Today, let's talk about conference booths.
- [Radically Different: Specializing Your Business With Category Design](https://coreyquinn.com/newsletter/radically-different-specializing-your-business-with-category-design): Tired of blending in?
- [Episode 3: The Road to 8-Figure Agency Success](https://coreyquinn.com/newsletter/episode-3-the-road-to-8-figure-agency-success): Specializing to Grow Your Digital Marketing Agency Beyond 7 Figures
- [Positioning, Productized Services, and Value-Based Pricing](https://coreyquinn.com/newsletter/positioning-productized-services-and-value-based-pricing): An interview with with Jonathan Stark
- [Unleashing the Power of Specialization in B2B Manufacturing Marketing](https://coreyquinn.com/newsletter/unleashing-the-power-of-specialization-in-b2b-manufacturing-marketing): Don't miss out on this engaging conversation with Joe as we discuss the value of specialization for success in the B2B sector.
- [Scaling growth with subscription-based productized websites](https://coreyquinn.com/newsletter/scaling-growth-with-subscription-based-productized-websites): An interview with Ryan Golgosky, Founder of 180 Sites
- [Niching Down In Construction](https://coreyquinn.com/newsletter/mining-for-gold-niching-down-in-construction): An interview with Luke Eggebraaten, Founder & Managing Partner of Phaser Marketing
- [No Bark, All Bite: How MeanPug Scaled Its Legal Marketing Business](https://coreyquinn.com/newsletter/no-bark-all-bite-how-meanpug-digital-scaled-its-legal-marketing-business): A conversation with Bobby Steinbach, Founder of Mean Pug Digital
- [From Law School to Thriving Legal Marketing Agency](https://coreyquinn.com/newsletter/from-law-school-to-thriving-legal-marketing-agency): An interview with April and Tyler Roberts, Co-Founders of Nomos Marketing
- [How many inbounds per month is good?](https://coreyquinn.com/newsletter/how-many-inbounds-per-month-is-good): Knowing the number of target businesses in your vertical market is critical.
- [4 major agency challenges and how to approach them (podcast)](https://coreyquinn.com/newsletter/4-major-agency-challenges-and-how-to-approach-them-podcast): An interview with Drew McClellan, CEO of the Agency Management Institute
- [Scaling an Agency to 7-Figures with B2B SaaS Websites](https://coreyquinn.com/newsletter/scaling-an-agency-with-b2b-saas-websites): An interview with Rhami Aboud, CEO of Arch Web Design
- [From "Done for you" to "I'll train you"](https://coreyquinn.com/newsletter/from-done-for-you-to-i-ll-train-you): An interview with Joseph Hughes, Founder of Contractor Dynamics
- [What's brewing with agency mergers and acquisitions?](https://coreyquinn.com/newsletter/what-s-brewing-with-agency-m-a): An interview with Jonathan Baker, Practice Lead for Mergers and Acquisitions at Punctuation (formerly, David C. Baker)
- [Want to double your agency revenue?](https://coreyquinn.com/newsletter/want-to-double-your-agency-revenue): An interview with Rory J. Clark, Founder of Focus Selling
- [From SEO to 8-Figure Law Firm Agency Success](https://coreyquinn.com/newsletter/from-seo-to-8-figure-agency-success): An interview with Mike Perez, Founder of iLawyerMarketing.
- [The key to growing a niche marketing agency](https://coreyquinn.com/newsletter/the-key-to-growing-a-niche-marketing-agency): An interview with Stewart Gandolf, CEO of Healthcare Success
- [Niching down on associations](https://coreyquinn.com/newsletter/niching-down-on-associations): An interview with Brad Gillum, CEO of Willow Marketing
- [How an attorney launched a 7-figure marketing firm](https://coreyquinn.com/newsletter/how-an-attorney-launched-a-7-figure-marketing-firm): Interview with BluShark Digital's Founder, Seth Price
- [The science of scaling a niche agency](https://coreyquinn.com/newsletter/the-science-of-scaling-a-niche-agency): An interview with Erik Clausen, Managing Partner with CG Life
- [The only 3 financial metrics that matter with Jon Morris](https://coreyquinn.com/newsletter/the-only-3-financial-metrics-that-matter): An interview with Jon Morris, CEO of EngineBI
- [The generalist marketing agency is over](https://coreyquinn.com/newsletter/the-generalist-marketing-agency-is-over): An interview with Allan Dib, author of The 1-Page Marketing Plan
- [Ready to transform your outbound campaigns?](https://coreyquinn.com/newsletter/ready-to-transform-your-outbound-campaigns): Less = more
- [How to build a 7-figure dental marketing agency](https://coreyquinn.com/newsletter/how-to-build-a-7-figure-dental-marketing-agency): An interview with Xaña Winans, CEO of Golden Proportions Marketing
- [Deep-Eight-Figure Pharma Agency Growth Story](https://coreyquinn.com/newsletter/deep-eight-figure-pharma-agency-growth-story): An interview with Jeff Spanbauer, founder and CEO of Relevate Health
- [AI for Marketers](https://coreyquinn.com/newsletter/ai-for-marketers): An interview with Mark de Grasse, president of DigitalMarketer
- [How to sell agency services with authority](https://coreyquinn.com/newsletter/how-to-sell-agency-services-with-authority): An interview with Steven Woessner, CEO of Predictive ROI
- [Find a niche within the niche](https://coreyquinn.com/newsletter/find-a-niche-within-the-niche): An interview with Adam Turinas, founder and CEO of Healthlaunchpad.
- [Social Proof 2.0](https://coreyquinn.com/newsletter/social-proof-2-0): An interview with Sam Shepler, CEO of Testimonial Hero
- [EOS & Vertical Specialization](https://coreyquinn.com/newsletter/eos-vertical-specialization): An interview with Justin Mink, Certified EOS Implementer
- [Scaling an SEO-specialist generalist agency](https://coreyquinn.com/newsletter/scaling-an-seo-specialist-generalist-agency): An interview with Damon Burton, President of SEO National
- [(New Episode) Scaling With Productized Services](https://coreyquinn.com/newsletter/new-episode-scaling-with-productized-services): An interview with Greg Hickman, Founder of AltAgency
- [Positioning a Specialized Agency For Scale](https://coreyquinn.com/newsletter/positioning-a-specialized-agency-for-scale): An interview with Marty Menard, President & Chief Business Development Officer of GIANT Creative
- [From 0 to 60,000 customers in five years](https://coreyquinn.com/newsletter/from-0-to-60-000-customers-in-five-years): An interview with Robin Alex, co-founder of HighLevel, Inc.
- [Gifting for Growth](https://coreyquinn.com/newsletter/gifting-for-growth): An interview with John Ruhlin, Co-Founder of Giftology Group
- [Inside an Agency Mastermind](https://coreyquinn.com/newsletter/inside-an-agency-mastermind): An interview with Jon Tsourakis, Owner of Digital Mastermind
- [Going All-In on Small Law Firms](https://coreyquinn.com/newsletter/going-all-in-on-small-law-firms): An interview with Brendan Chard, Founder of The Modern Firm
- [Targeting Attorneys with Agency Services? Learn from the Masters](https://coreyquinn.com/newsletter/targeting-attorneys-with-agency-services-learn-from-the-masters): We've compiled a selection of Deep Specialization podcast interviews with founders of the most successful agencies targeting attorneys and law firms.
- [Looking for big success in a small niche?](https://coreyquinn.com/newsletter/looking-for-big-success-in-a-small-niche): An interview with Ron Callis Jr., CEO of One Firefly
- [(Podcast) From Target Executive to Agency Founder](https://coreyquinn.com/newsletter/podcast-from-target-executive-to-agency-founder): An interview w/ David Glaza, Founder and CEO of DIGITS
- [(Podcast) Scaling Sales with The Law of Attraction](https://coreyquinn.com/newsletter/podcast-scaling-sales-with-the-law-of-attraction): An interview with Justin Michael, Author and Co-Founder of Hard Skill Exchange
- [4 Things All Agencies Want](https://coreyquinn.com/newsletter/4-things-all-agencies-want): Read this if you can't keep a client for more than 2 years.
- [(Podcast) The Art & Science of Podcast Guesting](https://coreyquinn.com/newsletter/podcast-the-art-science-of-podcast-guesting): An interview w/ Angie Trueblood, Founder of the Podwize Group
- [(Podcast) Building an Agency Holding Company](https://coreyquinn.com/newsletter/podcast-building-an-agency-holding-company): An interview w/ Peter Kang, co-founder of Barrel Holdings
- [(Podcast) Mastering the Landscaping Vertical](https://coreyquinn.com/newsletter/podcast-mastering-the-landscaping-vertical): An interview with Rob Murray, President and Co-Founder of Intrigue Media
- [(Podcast) Agency Business in a Box](https://coreyquinn.com/newsletter/podcast-agency-business-in-a-box): An interview with Jeff Tomlin, Co-founder of Vendasta
- [(Podcast) Positioning a Specialized Agency For Scale](https://coreyquinn.com/newsletter/podcast-positioning-a-specialized-agency-for-scale): An interview with Marcel Petitpas, Co-Founder & CEO of Parakeeto
- [(Podcast) Going National, Staying Boutique](https://coreyquinn.com/newsletter/podcast-going-national-staying-boutique): An interview with Susan Quinn, President and CEO of Circle S Studio
- [(Podcast) High Risk, High Reward Vertical](https://coreyquinn.com/newsletter/podcast-high-risk-high-reward-vertical): An interview with Dan Serard, VP of Sales and Marketing for Cannabis Creative Group
- [(Podcast) Why You Need a Fractional CMO](https://coreyquinn.com/newsletter/podcast-why-you-need-a-fractional-cmo): An interview w/ John Jantsch, author of "Duct Tape Marketing"
- [(Podcast) White-Label Agency Services](https://coreyquinn.com/newsletter/podcast-white-label-agency-services): An interview with Manish Dudharejia, Founder and CEO of E2M Solutions
- [(Podcast) Toy Stories: Verticalized PR](https://coreyquinn.com/newsletter/podcast-toy-stories-verticalized-pr): An interview w/ Josslynne Welch, president of Litzky Public Relations
- [(Podcast) Restoring Your Agency Passion and Profit](https://coreyquinn.com/newsletter/podcast-restoring-your-agency-passion-and-profit): An interview w/ w/ Vlad Mkrtumyan, Founder of the Restoration Inbound
- [Is automation sabotaging your gifting strategy?](https://coreyquinn.com/newsletter/is-automation-sabotaging-your-gifting-strategy): Discover why personal touch beats automation in outbound campaigns
- [(Podcast) Proven 7-Figure Agency Roadmap](https://coreyquinn.com/newsletter/podcast-proven-7-figure-agency-roadmap): An interview with Josh Nelson, CEO of Seven Figure Agency and Plumbing & HVAC
- [Your CRM isn't killing your sales. This is.](https://coreyquinn.com/newsletter/your-crm-isn-t-killing-your-sales-this-is): Stop blaming your tools and start doing this instead...
- [(Podcast) 3 Steps to Choosing a Vertical Market](https://coreyquinn.com/newsletter/podcast-3-steps-to-choosing-a-vertical-market): This framework will help you find the best vertical market for long-term success.
- [(Podcast) The Best of Deep Specialization: 3 Most Popular Episodes](https://coreyquinn.com/newsletter/podcast-the-best-of-deep-specialization-3-most-popular-episodes): We’ve rounded up the 3 most popular episodes packed with strategies to transform your agency.
- [(Podcast) From Dojo to Digital Empire: An Agency Growth Story](https://coreyquinn.com/newsletter/podcast-from-dojo-to-digital-empire-an-agency-growth-story): Discover how Cris Rodriguez transformed a martial arts passion into a $1M digital marketing agency with strategic partnerships
- [(Podcast) Why Specialists Command Higher Valuations with Todd Taskey](https://coreyquinn.com/newsletter/podcast-the-evolution-of-agency-m-a-why-specialists-command-higher-valuations-with-todd-taskey): Learn why vertical specialization is key to higher valuations, stronger growth, and successful sales in this must-listen episode!
- [(Podcast): Own Your Vertical. Use Storytelling.](https://coreyquinn.com/newsletter/podcast-own-your-vertical-use-storytelling): An interview with bestselling author Philipp Humm
- [(Podcast) Building a $20M Agency Through SEO Specialization](https://coreyquinn.com/newsletter/podcast-building-a-20m-agency-through-seo-specialization): Struggling to stand out? Join Corey Quinn and Jason Hennessey as they discuss building a $20M agency and actionable tips for scaling a vertically-focused business.
- [(Podcast) 3 Secrets to Sustainable Agency Growth](https://coreyquinn.com/newsletter/podcast-3-secrets-to-sustainable-agency-growth-hiring-specializing-and-knowing-your-why): From 2 to 100+ Employees: Lessons from Jacob Baadsgaard
- [(Podcast) From Side Hustle to 120-Person Agency](https://coreyquinn.com/newsletter/podcast-from-side-hustle-to-120-person-agency-how-ned-mcpherson-scaled-sold-in-4-years): No sales team, 100% referrals, and a data-driven strategy—discover how Ned McPherson built and sold his agency in record time.
- [(PODCAST) Building a Burnout-Proof Agency That Can Scale](https://coreyquinn.com/newsletter/podcast-building-a-burnout-proof-agency-that-can-scale): Scale smarter, not harder—discover the secrets to sustainable agency growth with Corey and Steve Guberman.
- [(PODCAST) How Niching Down Scaled This Agency to 700+ Clients](https://coreyquinn.com/newsletter/podcast-how-niching-down-scaled-this-agency-to-700-clients): Learn how Stephen Reinstein scaled Market Muscles to 700+ clients by focusing on empathy and customer-centric strategies.
- [(Video) Are You Stuck in the "Generalist Trap"?](https://coreyquinn.com/newsletter/video-are-you-stuck-in-the-generalist-trap): Saying YES to everyone seems like the path to growth, but it's actually holding your agency back...
- [(Podcast) Beyond Giftology: Maximizing Your Return on Relationships](https://coreyquinn.com/newsletter/podcast-beyond-giftology-maximizing-your-return-on-relationships): John Ruhlin’s Beyond Giftology reveals how gifting is more than just presents—it’s about creating lasting connections.
- [(Video) Escape the Generalist Trap](https://coreyquinn.com/newsletter/video-escape-the-generalist-trap): Agency Growth starts with Vertical Specialization. Learn the 5-step Deep Specialization™ Framework to position your agency as an industry leader.
- [(Podcast) Innovation Essentials for Digital Agencies in 2025](https://coreyquinn.com/newsletter/podcast-innovation-essentials-for-digital-agencies-in-2025): Find out why Jon Morris believes AI is both the biggest opportunity and biggest threat to agencies in 2025...
- [(Podcast) How to Sell or Buy a Digital Agency the Right Way](https://coreyquinn.com/newsletter/podcast-how-to-sell-or-buy-a-digital-agency-the-right-way): Specialized agencies can command 1-3x higher multiples. Learn how from M&A expert Azim Nagree.
- [(Podcast)  Inside the Agency That Dominates the MSP Market](https://coreyquinn.com/newsletter/podcast-inside-the-agency-that-dominates-the-msp-market): While others chase crowded markets, Nate Freedman built a $3M+ agency serving MSPs. Learn how deep specialization unlocks growth in hidden industries.
- [The Generalist Trap: Why Saying Yes to Everyone is Sinking Your Agency](https://coreyquinn.com/newsletter/the-generalist-trap-why-saying-yes-to-everyone-is-sinking-your-agency): Saying yes to everyone is killing your agency. Learn how vertical specialization breaks the generalist trap and builds a scalable, high-margin business.
- [(Podcast) The Roofing Niche That Built a Marketing Empire](https://coreyquinn.com/newsletter/podcast-the-roofing-niche-that-built-a-marketing-empire): Scaling isn’t about talent or luck—it’s about systems. Learn how Marketing 411 built a 7-figure agency using a repeatable, vertical-focused framework.
- [(Podcast) Want to scale your agency without the chaos?](https://coreyquinn.com/newsletter/podcast-want-to-scale-your-agency-without-the-chaos-listen-to-this-episode): Operations expert Alyson Caffrey reveals the 4 systems every agency needs to scale
- [Reputation, Retention, and ROI: The SmartSites Growth Formula](https://coreyquinn.com/newsletter/podcast-reputation-retention-and-roi-the-smartsites-growth-formula): Get the inside scoop on growing 35% per year for 14 years
- [(Podcast) Is your agency trapped in the "generalist" hamster wheel?](https://coreyquinn.com/newsletter/podcast-is-your-agency-trapped-in-the-generalist-hamster-wheel): Travis Weathers escaped—turning a random niche choice into a $3M agency (and his own airplane)...
- [(Podcast) The Genius Model: Turning Wisdom Into Influence](https://coreyquinn.com/newsletter/podcast-the-genius-model-turning-wisdom-into-influence): Learn Simon Bowen's proven Genius Model method for scaling your agency without diluting your vision...
- [(Podcast) Final Episode! I Asked 100+ Agency Owners the SAME Question](https://coreyquinn.com/newsletter/podcast-final-episode-i-asked-100-agency-owners-the-same-question-here-s-what-they-said): Real stories, real strategies: How deep specialization fuels profit, positioning, and client loyalty. I Asked 100+ Agency Owners the SAME Question… Here’s What They Said.
- [Selling Your Agency? Lessons from Hennessey Digital & Herringbone](https://coreyquinn.com/newsletter/podcast-inside-the-agency-acquisition-why-hennessey-digital-joined-herringbone): Thinking of selling your agency? Hear Jason Hennessey & Raj Ramanan unpack founder-first private equity, long-term growth, and how to exit without selling out. Real numbers, real stories, real insight.
- [(Featured Podcast) Building an Agency Holding Company w/ Peter Kang](https://coreyquinn.com/newsletter/featured-podcast-building-an-agency-holding-company-w-peter-kang): Discover how Peter turned client overload into a strategic portfolio by launching Barrel Holdings serving Shopify and Webflow clients through specialization.
- [(Podcast) From Rock Bottom to Record Revenue with Austin Houser](https://coreyquinn.com/newsletter/podcast-from-rock-bottom-to-record-revenue-with-austin-houser): After a layoff and brain tumor diagnosis, Austin Houser built a 7-figure agency in 11 months. A story of grit, clarity, and unstoppable agency growth.
- [How Niching Down Built a 7-Figure Agency for Pest Control Pros](https://coreyquinn.com/newsletter/podcast-how-niching-down-built-a-7-figure-agency-for-pest-control-pros): Discover how Andrew Peluso transformed his agency by going all in on pest control. Learn how niche focus, referrals, and systems drove scalable growth.
- [(Podcast) The ROI of Relationships with Brian McRae](https://coreyquinn.com/newsletter/podcast-the-roi-of-relationships-with-brian-mcrae): Discover how Brian McRae builds referral-first businesses through trust, generosity, and emotional loyalty. A masterclass in authentic growth strategies.
- [(Podcast) How to Build a Profitable, Sellable Agency](https://coreyquinn.com/newsletter/podcast-how-to-build-a-profitable-sellable-agency): Chris Martinez shares how financial clarity, therapy, and smart systems helped him turn chaos into a multi-million dollar agency.
- [From SEO to CEO with Mike Perez, Founder of iLawyerMarketing](https://coreyquinn.com/newsletter/featured-episode-from-seo-to-ceo-with-mike-perez-founder-of-ilawyermarketing): Want referrals, retention, and real growth? Learn how Mike built a thriving legal marketing agency that stood out.
- [Can Your Agency Survive the AI Shift? | Deep Specialization™ Podcast](https://coreyquinn.com/newsletter/podcast-ai-is-revolutionizing-healthcare-marketing): Discover how AI is transforming healthcare marketing in this episode of the Deep Specialization™ Podcast. Stewart Gandolf shares insights on AI call tracking, HIPAA-compliant phone agents, and why deep specialization still wins in a post-ChatGPT world.
- [(Video) From “we’ll work with anyone” to “our best year ever”](https://coreyquinn.com/newsletter/video-from-we-ll-work-with-anyone-to-our-best-year-ever): In this interview, Chris breaks down exactly how they found their focus, flipped their positioning, and built unstoppable momentum.
- [(Video) From “we’ll work with anyone” to “our best year ever”](https://coreyquinn.com/newsletter/video-from-we-ll-work-with-anyone-to-our-best-year-ever-2): In this interview, Chris breaks down exactly how they found their focus, flipped their positioning, and built unstoppable momentum.
- [(Video) The $150K conference playbook for agencies](https://coreyquinn.com/newsletter/video-the-150k-conference-playbook-for-agencies): Discover the step-by-step playbook agencies are using to close deals before, during, and after events. If you’ve ever walked away from an event feeling like it was a waste of time, this will change how you approach conferences forever.
- [(Video) The Tastemaker Strategy](https://coreyquinn.com/newsletter/video-the-tastemaker-strategy)
- [How This Agency Owner Scaled To 7 Figures](https://coreyquinn.com/newsletter/how-this-agency-owner-scaled-to-1m-a-year): From the outside, running an agency can look like rainbows and unicorns, but the reality is very different. Peter Ruchti shares how his agency scaled past the seven-figure mark, so you can do it too.
- [(Video) Your Agency Can't Scale (Here's Why It's Getting Worse)](https://coreyquinn.com/newsletter/video-your-agency-can-t-scale-here-s-why-it-s-getting-worse)
- [(Video) My 5-Part Sales Compensation Playbook for Agencies](https://coreyquinn.com/newsletter/video-my-5-part-sales-compensation-playbook-for-agencies): Stop guessing on quotas, bonuses, and commissions—this playbook shows you how. In this video. I break down a proven 5-part sales compensation playbook designed specifically for agency owners.
- [Vertical vs Horizontal marketing](https://coreyquinn.com/newsletter/vertical-vs-horizontal-marketing)
- [Zone of Indifference](https://coreyquinn.com/newsletter/zone-of-indifference)
- [What got you here won't get you there](https://coreyquinn.com/newsletter/what-got-you-here-won-t-get-you-there)
- [The Point of Social](https://coreyquinn.com/newsletter/the-point-of-social)
- [Testimonial Strategy](https://coreyquinn.com/newsletter/testimonial-strategy)
- [Who Cares?](https://coreyquinn.com/newsletter/who-cares)
- [Sourcing lead lists for niche B2B industries](https://coreyquinn.com/newsletter/sourcing-lead-lists-for-niche-b2b-industries)
- [A Class of Their Own](https://coreyquinn.com/newsletter/a-class-of-their-own)
- [Customer Retention](https://coreyquinn.com/newsletter/customer-retention)
- [Meet your future self](https://coreyquinn.com/newsletter/meet-your-future-self)
- [Short Term vs. Long Term](https://coreyquinn.com/newsletter/short-term-vs-long-term)
- [Understanding the problem](https://coreyquinn.com/newsletter/understanding-the-problem)
- [Selling Into the C Suite](https://coreyquinn.com/newsletter/selling-into-the-c-suite)
- [Getting Sales More At-Bats](https://coreyquinn.com/newsletter/getting-sales-more-at-bats)
- [Content Distribution Strategy](https://coreyquinn.com/newsletter/distribution-strategy)
- [Specific > Generic](https://coreyquinn.com/newsletter/specific-generic)
- [Who Do You Accept Advice From?](https://coreyquinn.com/newsletter/who-do-you-accept-advice-from)
- [What Exceptional Marketers Want](https://coreyquinn.com/newsletter/what-exceptional-marketers-want)
- [Hiring a Digital Marketing Agency](https://coreyquinn.com/newsletter/hiring-a-digital-marketing-agency)
- [Burnout](https://coreyquinn.com/newsletter/burnout)
- [Growth Limiting Assumptions](https://coreyquinn.com/newsletter/growth-limiting-assumptions)
- [Start-up → Growth](https://coreyquinn.com/newsletter/start-up-growth)
- [Marketing Is Simple](https://coreyquinn.com/newsletter/marketing-is-simple)
- [Too Many Captains, Not Enough Crew](https://coreyquinn.com/newsletter/too-many-captains-not-enough-crew)
- [Blinding Biases](https://coreyquinn.com/newsletter/blinding-biases)
- [Chronically high CAC and not enough deals?](https://coreyquinn.com/newsletter/when-costs-are-high-and-volume-is-low)
- [Good vertical marketing takes patience and persistence](https://coreyquinn.com/newsletter/patience-and-persistence): The results you want take time.
- [B2B Pitch Deck](https://coreyquinn.com/newsletter/b2b-pitch-deck): Are you too pitchy?
- [Common & broad or unique & specific](https://coreyquinn.com/newsletter/common-broad-or-unique-specific): Which go-to-market strategy should you run?
- [Best Customer Segment](https://coreyquinn.com/newsletter/best-customer-segment)
- [Building Trust With Target Buyers](https://coreyquinn.com/newsletter/building-trust-with-target-buyers)
- [Unique > Similar](https://coreyquinn.com/newsletter/unique-similar)
- [Retention Rate as a Strategy](https://coreyquinn.com/newsletter/retention-rate-as-a-strategy)
- [It Pays To Be an Insider](https://coreyquinn.com/newsletter/it-pays-to-be-an-insider)
- [5 Stages of Buyer Awareness](https://coreyquinn.com/newsletter/5-stages-of-buyer-awareness)
- [More Data = Better Decisions](https://coreyquinn.com/newsletter/more-data-better-decisions)
- [Purple Cow](https://coreyquinn.com/newsletter/purple-cow)
- [How to Avoid Bad Reviews](https://coreyquinn.com/newsletter/how-to-avoid-bad-reviews)
- [Your Most Profitable Niche](https://coreyquinn.com/newsletter/your-most-profitable-niche)
- [Three Questions for Great Positioning](https://coreyquinn.com/newsletter/three-essential-questions-for-great-positioning)
- [Generating more Word of Mouth](https://coreyquinn.com/newsletter/generating-more-word-of-mouth)
- [Great Customer Testimonials](https://coreyquinn.com/newsletter/great-customer-testimonials)
- [First or Second?](https://coreyquinn.com/newsletter/first-or-second): Which is better, first or second?
- [Vertical Word of Mouth](https://coreyquinn.com/newsletter/vertical-word-of-mouth)
- [Niche vs. Vertical Strategy](https://coreyquinn.com/newsletter/niche-vs-vertical-strategy)
- [Magic Bullet](https://coreyquinn.com/newsletter/magic-bullet)
- [Niching down is not a marketing strategy](https://coreyquinn.com/newsletter/niching-down-is-not-a-marketing-strategy): You're missing the point if you think niching down is a marketing strategy.
- [Market-Led Growth or Product-Led Growth?](https://coreyquinn.com/newsletter/market-led-growth-or-product-led-growth)
- [Is your company's energy diffused or focused?](https://coreyquinn.com/newsletter/is-your-company-s-energy-diffused-or-focused)
- [Specialist > Generalist](https://coreyquinn.com/newsletter/specialist-generalist): When it comes to your customers, it pays to be a specialist.
- [Focus Drives Familiarity](https://coreyquinn.com/newsletter/focus-drives-familiarity)
- [Your Buyer's Hero's Journey](https://coreyquinn.com/newsletter/your-buyer-s-hero-s-journey)
- [You Might Have a Focus Problem](https://coreyquinn.com/newsletter/you-might-have-a-focus-problem)
- [Put a Number On It](https://coreyquinn.com/newsletter/put-a-number-on-it)
- [Testimonials From Happy Customers](https://coreyquinn.com/newsletter/testimonials-from-happy-customers)
- [Ideas for Distributing Video Testimonials](https://coreyquinn.com/newsletter/ideas-for-distributing-video-testimonials): The more places you share your customer video testimonials, the greater the chances they'll be seen by the people you're trying to attract.
- [Where word of mouth happens](https://coreyquinn.com/newsletter/where-word-of-mouth-happens): Does your target niche/segment regularly meet face to face?
- [Stakeholder Management](https://coreyquinn.com/newsletter/stakeholder-management)
- [Owning an Attribute](https://coreyquinn.com/newsletter/owning-an-attribute)
- [Scaling Up by Niching Down](https://coreyquinn.com/newsletter/scaling-up-by-niching-down)
- [The Best Product](https://coreyquinn.com/newsletter/the-best-product)
- [Same Old Attributes](https://coreyquinn.com/newsletter/same-old-attributes)
- [Flywheel for Growth](https://coreyquinn.com/newsletter/flywheel-for-growth)
- [Targeting Customer Segments in 2023](https://coreyquinn.com/newsletter/targeting-customer-segments-in-2023)
- [4 Steps To Targeting A New Vertical for Your B2B](https://coreyquinn.com/newsletter/4-steps-to-targeting-a-new-vertical): Follow these steps to launch your new vertical
- [Getting B2B sellers to use the new sales deck](https://coreyquinn.com/newsletter/new-year-new-sales-deck): Struggling to get the sales team to use the new deck? Try this.
- [Improving product usage for your B2B SaaS](https://coreyquinn.com/newsletter/improving-product-usage): Want your B2B SaaS customers to use your product more?
- [A personal story about customer interviews](https://coreyquinn.com/newsletter/a-personal-story-about-customer-interviews): How I learned first hand the cost of NOT talking to clients
- [How do I know if a vertical is expanding?](https://coreyquinn.com/newsletter/how-do-i-know-if-a-vertical-is-expanding): My go-to resource for Vertical research (sizing, growth, expansion/contraction, etc.) is IBISWorld.com.
- [20 reasons to focus your business on one vertical](https://coreyquinn.com/newsletter/20-reasons-to-focus-your-business-on-one-vertical): Which reason will get you to make the shift?
- [Becoming a dominant force in 2023](https://coreyquinn.com/newsletter/becoming-a-dominant-force-in-2023): Answer these 6 power questions
- [Ready, Aim, Fire!](https://coreyquinn.com/newsletter/ready-aim-fire): Remember to put first things first.
- ["How do I charge more?"](https://coreyquinn.com/newsletter/how-do-i-charge-more): Here are two ideas to charge more for your offering.
- [A common misconception among B2B agency owners](https://coreyquinn.com/newsletter/a-common-misconception-among-agency-owners): Excellent customer retention is an important byproduct of focusing your agency on a vertical.
- [Mastering the Art of Selling to Franchises](https://coreyquinn.com/newsletter/mastering-the-art-of-selling-to-franchises): A Blueprint for Success
- [The downside of a large TAM](https://coreyquinn.com/newsletter/the-downside-of-a-large-tam): This happens when your total addressable market is too big
- [3 Questions to Size Up a New Vertical in B2B](https://coreyquinn.com/newsletter/3-questions-to-size-up-a-new-vertical): Answer these 3 questions to ensure its a vertical worth pursing
- [Marketing to a new vertical](https://coreyquinn.com/newsletter/marketing-to-a-new-vertical): Improve your sales and marketing with this one step.
- [Ready to launch a new vertical?](https://coreyquinn.com/newsletter/ready-to-launch-a-new-vertical): Four things you'll need to start selling into the new vertical
- [3 characteristics to look for in a vertical-focused seller](https://coreyquinn.com/newsletter/3-characteristics-to-look-for-in-a-vertical-focused-seller): Having all three is great, but the one that will lead to sales the fastest is #3.
- [How B2B Sales Decks Get Made](https://coreyquinn.com/newsletter/how-b2b-sales-decks-get-made): Great B2B sales decks include this one thing.
- [Features and Benefits for Your B2B Product](https://coreyquinn.com/newsletter/features-and-benefits): Who are you trying to impress?
- [B2B Buyer's Journey Customer Interviews](https://coreyquinn.com/newsletter/buyer-s-journey-customer-interviews): The Who, What, When and Why
- [Win/Loss Sales Interviews for your B2B](https://coreyquinn.com/newsletter/win-loss-sales-interviews-for-your-b2b): The When, How, Who, and What
- [Regularly Interviewing Customers](https://coreyquinn.com/newsletter/regularly-interviewing-customers): Knowing why your customers buy is the key to great marketing
- [Competition is getting hot in B2B](https://coreyquinn.com/newsletter/competition-is-getting-hot-in-b2b): Here's an idea to help prevent losing your shirt.
- [B2B Competitor Intelligence](https://coreyquinn.com/newsletter/competitor-intelligence-in-b2b): Are you focusing too much or too little on your competitors?
- [Grow fast without a clear strategy?](https://coreyquinn.com/newsletter/grow-fast-without-a-clear-strategy): Lead gen is not a growth strategy
- [Great Buyer's Journey Customer Interviews](https://coreyquinn.com/newsletter/great-customer-interviews): A great technique for transforming a customer from cautious to trusting is to be an active listener.
- [Too much waste in your marketing?](https://coreyquinn.com/newsletter/too-much-waste-in-your-marketing): Relevancy drives impact
- [First, dominate a specific niche](https://coreyquinn.com/newsletter/first-dominate-a-specific-niche): Niche first, scale second
- [Your Competitors Are Stealing From You](https://coreyquinn.com/newsletter/your-competitors-are-stealing-from-you): But there's one thing that's untouchable.
- [Talk to your customers](https://coreyquinn.com/newsletter/talk-to-your-customers): Talk to your customers to better understand their needs, wants, hopes and fears.
- [4 Types of Customer Interviews](https://coreyquinn.com/newsletter/4-types-of-customer-interviews): A great customer interview starts with a clear vision of what you're trying to learn from your customer.
- [B2B Sales Collateral That Nobody Uses](https://coreyquinn.com/newsletter/b2b-sales-collateral-nobody-uses): Why create great B2B sales content if the sellers aren't using it?
- [Focusing your B2B SaaS or Agency in 2023](https://coreyquinn.com/newsletter/focusing-your-b2b-firm-in-2023): Your B2B can't be all things to all people.
- [Customer Interviews for B2B: Why Do Them?](https://coreyquinn.com/newsletter/stop-opinion-based-decision-making): Are you guessing, or do you know the facts?
- [Churn/Win Back Customer Interviews For B2B Businesses](https://coreyquinn.com/newsletter/churn-win-back-customer-interviews): The When, How, Who, and What
- [User Interviews for your B2B SaaS](https://coreyquinn.com/newsletter/user-interviews-for-your-b2b-saas): The When, How, Who, and What
- [Differentiation, marketing and human evolution](https://coreyquinn.com/newsletter/differentiation-and-human-evolution): Humans pay attention to what's different and ignore the same
- [Choosing a B2B vertical to focus on](https://coreyquinn.com/newsletter/my-1-strategy-for-choosing-a-vertical-to-focus-on): My #1 strategy for choosing a vertical to focus on
- [How to rank your leads list](https://coreyquinn.com/newsletter/how-to-rank-your-leads-list): Not all leads are equal. Here's how to prioritize yours.
- [Crafting an offer to your vertical buyer](https://coreyquinn.com/newsletter/crafting-an-offer-to-your-vertical-buyer): "Schedule a call with our sales team" isn't cutting it.
- [What is your Distinctive Competence?](https://coreyquinn.com/newsletter/what-is-your-distinctive-competence): It's your business' unique strength that separates you, even in a crowded market.
- [When your pricing is too complex](https://coreyquinn.com/newsletter/when-your-pricing-is-too-complex): Overly complex pricing structures impact client attraction, operations and your bottom line.
- [One-off requests: the struggle is real](https://coreyquinn.com/newsletter/one-off-requests-the-struggle-is-real): 4 ways they damage your agency.
- [VGTM Ep. 4: From Start-Up Marketing Agency to 8-Figure Acquisition](https://coreyquinn.com/newsletter/vgtm-ep-4-from-start-up-marketing-agency-to-8-figure-acquisition): Lessons From the Founder
- [Marketing to everyone](https://coreyquinn.com/newsletter/marketing-to-everyone): Leads to wandering with no clear direction or strategy.
- [How Apple Creates Word of Mouth](https://coreyquinn.com/newsletter/how-apple-creates-word-of-mouth): Apple meets their customer's unrecognized needs.
- [The 3-Step Formula for Positive Word of Mouth](https://coreyquinn.com/newsletter/the-3-step-formula-for-positive-word-of-mouth): Follow these 3 steps to grow your WOM.
- [4 Ideas to Build Trust With Connectors](https://coreyquinn.com/newsletter/4-ideas-to-build-trust-with-connectors): 4 ways to deepen trust with the Connectors in our target vertical market.
- [How to meet the unrecognized needs of your customers](https://coreyquinn.com/newsletter/how-to-meet-the-unrecognized-needs-of-your-customers)
- [The Power of Vertical Market Specialization](https://coreyquinn.com/newsletter/the-power-of-vertical-market-specialization-for-driving-customer-satisfaction): Should you consider this approach for your company?
- [Studying Competitive Alternatives](https://coreyquinn.com/newsletter/studying-competitive-alternatives): Gain a competitive advantage and uniquely position your product or service.
- [10 Reasons Why You Should Focus on a Vertical Market](https://coreyquinn.com/newsletter/10-reasons-why-you-should-focus-on-a-vertical-market): Do less, but better by focusing your business on a vertical market
- [Don't be the generalist, be the specialist.](https://coreyquinn.com/newsletter/don-t-be-the-generalist-be-the-specialist): Specialists solve expensive problems.
- [Why Using Insider Language Accelerates Sales](https://coreyquinn.com/newsletter/why-using-insider-language-accelerates-sales): Buyers care deeply about whether you can solve their specific problem, not a generic version of their problem.
- [Innovate or Die ✌️](https://coreyquinn.com/newsletter/innovate-or-die): What happens when you don't innovate?
- [6 Real-World Challenges Of Going Too Broad](https://coreyquinn.com/newsletter/6-real-world-challenges-of-going-too-broad): And 6 things you can do.
- [Competitive Advantages: Focus Drives Familiarity](https://coreyquinn.com/newsletter/competitive-advantages-focus-drives-familiarity): You begin to notice details about your buyer that become your competitive advantage.
- [When Being a Generalist Works Against You](https://coreyquinn.com/newsletter/when-being-a-generalist-works-against-you): Three signs your target market is too broad
- [Which would you rather have?](https://coreyquinn.com/newsletter/which-would-you-rather-have): More is not more.
- [So Good They Can't Ignore You](https://coreyquinn.com/newsletter/so-good-they-can-t-ignore-you): improve your skills to the point where you become rare and prized
- [Connectors help you build credibility and trust](https://coreyquinn.com/newsletter/connectors-help-you-build-credibility-and-trust): Leverage the natural influencers others turn to when deciding which vendor to work with.
- [Two Categories of Competitors](https://coreyquinn.com/newsletter/two-categories-of-competitors): Knowing what they are and how to position your business against them is essential
- [Three Strategies to Win More Deals](https://coreyquinn.com/newsletter/three-strategies-to-win-more-deals): 80-90% of B2B buyers have vendors in mind before researching, and 90% choose from their "Day One" list.
- [The Thing About Cookies...](https://coreyquinn.com/newsletter/the-thing-about-cookies): A guaranteed way to get your prospect's attention
- [How to get the A-list working for you](https://coreyquinn.com/newsletter/how-to-get-the-a-list-working-for-you): Don't reinvent the wheel. Use the natural channels for your advantage.
- [Is your uniqueness still...unique?](https://coreyquinn.com/newsletter/is-your-uniqueness-still-unique): When buyers see you as the same as the rest, you're a commodity.
- [Outbound Sales, Empathy and Greed](https://coreyquinn.com/newsletter/outbound-sales-empathy-and-greed): What is the tone of our outbound sales motion?
- [Standing Out: Category Design for Life Sciences Companies](https://coreyquinn.com/newsletter/standing-out-category-design-for-life-sciences-companies): An interview with Holley Miller, Founder of Grey Matter Marketing, Inc.
- [When you say YES, but should really say NO](https://coreyquinn.com/newsletter/when-you-say-yes-but-should-really-say-no): Here are three consequences of saying YES too often.
- [Clarifying Your Goals For The Rest of 2023](https://coreyquinn.com/newsletter/clarifying-your-goals-for-the-rest-of-2023): We're at the halfway point through 2023. Now is the time to get clear on what you want.
- [Do this one thing to grow 2x faster](https://coreyquinn.com/newsletter/do-this-one-thing-to-grow-2x-faster): Research proves this one thing will help you grow faster.
- [When High-Value Content Fails](https://coreyquinn.com/newsletter/when-high-value-content-fails): What to do when inbound isn't cutting it.
- [How To Create Immediate Trust With Your Sales Pitch](https://coreyquinn.com/newsletter/how-to-create-immediate-trust-with-your-sales-pitch): Sorry, showing them a picture of your building isn't working!
- [The More Jargon...The Better](https://coreyquinn.com/newsletter/the-more-jargon-the-better): Speaking their insider language signals that you're an insider too
- [When Yes Should Be No](https://coreyquinn.com/newsletter/when-yes-should-be-no): Is saying yes getting in the way of your success?
- [Stop Wasting Money on Marketing](https://coreyquinn.com/newsletter/stop-wasting-money-on-marketing): 3 things to avoid
- [The Who and What of Specializing](https://coreyquinn.com/newsletter/the-who-and-what-of-specializing): The two ways to specialize that set your firm apart from your competitors
- [Lacking Client Intimacy?](https://coreyquinn.com/newsletter/lacking-client-intimacy): Being a generalist having a negative impact on your client intimacy
- [Is targeting one vertical market a sign of laziness?](https://coreyquinn.com/newsletter/is-targeting-one-vertical-market-a-sign-of-laziness): What are you aiming for?
- [Answer these 3 questions before buying a lead list](https://coreyquinn.com/newsletter/answer-these-3-questions-before-buying-a-lead-list): If you have a bad list, everything else downstream suffers.
- [The Rule of 7](https://coreyquinn.com/newsletter/the-rule-of-7): When all else fails, increase the frequency of your offer.
- [How to learn from your competitors](https://coreyquinn.com/newsletter/how-to-learn-from-your-competitors): They're working hard to attract the same buyers as you.
- [How to stand out in a crowded market](https://coreyquinn.com/newsletter/how-to-stand-out-in-a-crowded-market): Who is your Villain?
- [Is Being a Generalist Harming Your Growth?](https://coreyquinn.com/newsletter/is-being-a-generalist-harming-your-growth): Here are 4 reasons how being a generalist is preventing you from getting to the next level.
- [Success in the Long Term](https://coreyquinn.com/newsletter/success-in-the-long-term): While tactics help, they're not the biggest difference maker.
- [Who Are Your Best Fit Clients?](https://coreyquinn.com/newsletter/who-are-your-best-fit-clients)
- [When Data Doesn't Help](https://coreyquinn.com/newsletter/when-data-doesn-t-help): Some decisions are made with wisdom, informed by data.
- [Compound the Impact of Your Positioning](https://coreyquinn.com/newsletter/compound-the-impact-of-your-positioning): Go from Soggy to Laser-Focused
- [Adopt the insider language of your vertical buyer](https://coreyquinn.com/newsletter/adopt-the-insider-language-of-your-vertical-buyer): Two ingredients that make the difference
- [Why Vertically-Focused Agencies Are Better](https://coreyquinn.com/newsletter/why-vertically-focused-agencies-are-better): Buyers with expensive problems prefer experts, not generalists
- [Scaling a Specialty Legal Firm to 7-Figures](https://coreyquinn.com/newsletter/scaling-a-specialty-legal-firm-to-7-figures)
- [Incredible Agency Growth Tips from Scorpion's ex-CMO](https://coreyquinn.com/newsletter/incredible-agency-growth-tips-from-scorpion-s-ex-cmo): An interview with yours truly!
- [Prioritizing Your Outbound Lead List](https://coreyquinn.com/newsletter/prioritizing-your-outbound-lead-list): Let's be honest, list building isn't sexy...but growing revenue is.
- [$1M in cookies and 10x ROI: Lessons Learned](https://coreyquinn.com/newsletter/1m-in-cookies-and-10x-roi-lessons-learned): 5 things you need to drive ROI from outbound.
- [Are you ready for change?](https://coreyquinn.com/newsletter/are-you-ready-for-change): Here are two things you can do
- ["Consistency beats intensity"](https://coreyquinn.com/newsletter/consistency-beats-intensity): John C. Maxwell said this from stage last week and I loved it.
- [Want to 2x Your Marketing Budget? Here's how.](https://coreyquinn.com/newsletter/want-to-2x-your-marketing-budget-here-s-how): Your marketing gets better with more budget
- [Being a Vertical Market Specialist Makes You Different](https://coreyquinn.com/newsletter/being-a-vertical-marketing-specialist-makes-you-different): Specialists get noticed. Generalists get ignored.
- [Generative AI for Agencies: A Threat or An Ally](https://coreyquinn.com/newsletter/generative-ai-for-agencies-a-threat-or-an-ally): Effective strategies for agency owners to approach new tools such as generative AI and chat GPT
- [Transform cold outreach into a warm outreach with one step](https://coreyquinn.com/newsletter/transform-cold-outreach-into-a-warm-with-one-step): Send a unique, striking gift that leaves an impression before you reach out.
- [Sell the transformation through testimonials](https://coreyquinn.com/newsletter/sell-the-transformation-through-testimonials): Are your testimonials transactional or transformational?
- [Am I About To Get Fired?](https://coreyquinn.com/newsletter/am-i-about-to-get-fired): The question no one wants to ask.
- [Grow Word of Mouth With Watering Holes](https://coreyquinn.com/newsletter/grow-word-of-mouth-with-watering-holes): Tap into your vertical market's natural gathering spots.
- [What if...](https://coreyquinn.com/newsletter/what-if): Success starts by having a clear vision of the outcome you're creating
- [Agency sales that are too founder dependent](https://coreyquinn.com/newsletter/agency-sales-that-are-too-founder-dependent): Fix inbound and you'll fix your founder dependency problem
- [Do Agencies Need Fractional Sales Leaders?](https://coreyquinn.com/newsletter/do-agencies-need-fractional-sales-leaders): An interview with Joey Gilkey, Founder of Apex Revenue
- [Finding success in the legal niche](https://coreyquinn.com/newsletter/finding-success-in-the-legal-niche): An interview with Chase Williams, Co-Founder of Market My Market
- [Stop wasting your money](https://coreyquinn.com/newsletter/stop-wasting-your-money): Do this one thing instead
- [What story do your client reviews tell?](https://coreyquinn.com/newsletter/what-story-do-your-client-reviews-tell): Your new clients are looking for themselves in there.
- [How to get more serious sales opportunities](https://coreyquinn.com/newsletter/how-to-get-more-serious-sales-opportunities): Prioritize the Tastemakers in your target vertical market
- [Have you joined the vertical market association?](https://coreyquinn.com/newsletter/have-you-joined-the-association): 3 reasons why you might want to, and probably should
- [Are you learning your vertical market the 'slow' way?](https://coreyquinn.com/newsletter/are-you-learning-your-vertical-market-the-slow-way): A real-world case for WHO not HOW
- [Highlights from the 2023 Digital Agency Industry Report](https://coreyquinn.com/newsletter/highlights-from-the-2023-digital-agency-industry-report): These top 10 insights are not to be missed!
- [How to overcome skepticism](https://coreyquinn.com/newsletter/how-to-overcome-skepticism): Don't rely on cheap claims. Do this instead.
- [Are your customers just transactions?](https://coreyquinn.com/newsletter/are-your-customers-just-transactions): Or are they real people who need a trusted advisor?
- [Stop with the "me-too" messaging already!](https://coreyquinn.com/newsletter/stop-with-the-me-too-messaging-already): Try this quick exercise to get a fresh perspective
- [Choosing a Target Vertical Market Too Early](https://coreyquinn.com/newsletter/choosing-a-target-vertical-market-too-early): The benefit of doing things that don't scale.
- [The Secret To Long Term Success](https://coreyquinn.com/newsletter/the-secret-to-long-term-success): Choose the people
- [1 kick, 10,000 times](https://coreyquinn.com/newsletter/1-kick-10-000-times): Are you becoming a jack-of-all-trades or master of one?
- [Generalist or Vertical Market Specialist](https://coreyquinn.com/newsletter/generalist-or-vertical-market-specialist): Which type of agency are you building?
- [Small niche, BIG revenue](https://coreyquinn.com/newsletter/small-niche-big-revenue): An interview with Chris Dreyer, Founder & CEO of ranking.io
- [Unlock Predictable Traction with Remarkable Positioning](https://coreyquinn.com/newsletter/unlock-predictable-traction-with-remarkable-positioning): An interview with positioning expert, Ton Dobbe
- [Fix Your Outbound Sales with Vertical Specialization](https://coreyquinn.com/newsletter/fix-your-outbound-sales-with-vertical-specialization): Poor targeting and generic messaging make outbound efforts invisible. Specializing in a vertical sharpens focus, builds trust, and drives sales.
- [8-Figure Agency: Acquired!](https://coreyquinn.com/newsletter/8-figure-agency-acquired): Interview with Ben Landers, Founder of Blue Corona
- [Outbound: Quantity or Quality?](https://coreyquinn.com/newsletter/outbound-quantity-or-quality): When bigger isn't really better
- [How to position for the long term](https://coreyquinn.com/newsletter/how-to-position-for-the-long-term): Focus on who you help so you don't get put out to pasture.
- [My 5-Step Process For Helping Agencies](https://coreyquinn.com/newsletter/my-5-step-process-for-helping-agencies): Transforming agencies from generalists to vertical market specialists
- [How to hit the mark with your messaging and offers](https://coreyquinn.com/newsletter/how-to-hit-the-mark-with-your-messaging-and-offers): Mapping their problems into your messaging hits the target
- [The 1 thing that makes everything easier](https://coreyquinn.com/newsletter/the-1-thing-that-makes-everything-easier): Improve lead quality, Speed up sales cycles, Price you at a premium, Grow client retention, Boost employee confidence and morale, Differentiate your brand
- [The Practical Value of Client Empathy](https://coreyquinn.com/newsletter/the-practical-value-of-client-empathy): 5 reasons why taking an empathy-centered approach makes sense
- [0 clients to 800 in just over three years](https://coreyquinn.com/newsletter/0-clients-to-800-in-just-over-three-years): An interview with Michael Schumacher, co-Founder of HMDG
- [What to do when your target vertical market starts to shrink](https://coreyquinn.com/newsletter/what-to-do-when-target-vertical-market-starts-to-shrink): Diversify or Double Down?
- [Are These Common Myths Holding You Back?](https://coreyquinn.com/newsletter/are-these-common-myths-holding-you-back): Focus on the facts, not myths and limiting beliefs.
- [When hard work ≠ results](https://coreyquinn.com/newsletter/when-hard-work-results): Food for thought on a Friday afternoon.
- [How to get on your target client's short list](https://coreyquinn.com/newsletter/how-to-get-on-your-target-client-s-shortlist): Do they know your agency and what makes you different?
- [Worried about non-vertical clients leaving?](https://coreyquinn.com/newsletter/worried-about-clients-leaving): Hint: they won’t care that you’ve updated your website and positioning
- [How to get more appointments](https://coreyquinn.com/newsletter/how-to-get-more-appointments): The more you know them, the better your marketing will become
- [Are you asking or assuming?](https://coreyquinn.com/newsletter/are-you-asking-or-assuming): Don't base your marketing on your opinions alone.
- [Why agency founders fail at outbound](https://coreyquinn.com/newsletter/why-agency-founders-fail-at-outbound): You've gotta go slow to go fast.
- [Is this niche too small?](https://coreyquinn.com/newsletter/is-this-niche-too-small): The facts may surprise you.
- [The first step in ROI+ outbound](https://coreyquinn.com/newsletter/the-first-step-in-roi-outbound): The Do's and the Don'ts
- [5 Ways Empathy Drives Business Wins](https://coreyquinn.com/newsletter/5-ways-empathy-drives-business-wins): Is client empathy your competitive advantage?
- [Agency Relationship Sales 101](https://coreyquinn.com/newsletter/agency-relationship-sales-101)
- [How do I find vertical experts?](https://coreyquinn.com/newsletter/how-do-i-find-vertical-experts): The best way to save 15 months
- [The Elephant in your Total Addressable Market](https://coreyquinn.com/newsletter/the-elephant-in-your-total-addressable-market): And what you can do to address it
- [Avoiding the commodity trap](https://coreyquinn.com/newsletter/avoiding-the-commodity-trap): As an agency owner, you want to avoid the perception of sameness
- [The Specialist and the Expert](https://coreyquinn.com/newsletter/the-specialist-and-the-expert): Contrasting the typical with the vertical agency
- [How to scale your agency faster](https://coreyquinn.com/newsletter/how-to-scale-your-agency-faster): Why becoming a vertical market specialist helps you scale
- [From Yarn to 7 Figures: Stitchcraft's Success Story](https://coreyquinn.com/newsletter/from-yarn-to-7-figures-stitchcraft-s-success-story): An interview with Leanne Pressly, Founder of Stitchcraft Marketing
- [Charisma or expertise](https://coreyquinn.com/newsletter/charisma-or-expertise): Is it one (or maybe both) that attracts your clients?
- [Don't ignore this advice](https://coreyquinn.com/newsletter/don-t-ignore-this-advice): People prefer doing business with people they connect with.
- [The magic number for organic referrals](https://coreyquinn.com/newsletter/the-magic-number-for-organic-referrals): How many clients do you need to start seeing referrals coming in?
- [Outbound for your agency: Quitting too soon](https://coreyquinn.com/newsletter/outbound-for-your-agency-quitting-too-soon): Don't run a marathon at sprint speed
- [Outbound for your digital agency: do more or do better?](https://coreyquinn.com/newsletter/outbound-do-more-or-do-better): Which one do you need to start doing?
- [Do you have the right client testimonials?](https://coreyquinn.com/newsletter/do-you-have-the-right-client-testimonials): You can check by following these two steps.
- [Two ways to solve your digital agency growth problem](https://coreyquinn.com/newsletter/two-ways-to-solve-your-agency-growth-problem): Most people do neither.
- [When founders get in the way of what they want.](https://coreyquinn.com/newsletter/when-founders-get-in-the-way-of-what-they-want): One thing fast-growth founders need to do
- [Shy about cold gifting?](https://coreyquinn.com/newsletter/shy-about-cold-gifting): Do this one thing to improve deliverability.
- [What type of digital agencies do acquirers want to buy?](https://coreyquinn.com/newsletter/what-type-of-agencies-do-acquirers-want-to-buy): Here are five criteria they look for.
- [Find your next vertical market in your current book of business](https://coreyquinn.com/newsletter/find-your-next-vertical-in-your-book-of-business): These two metrics can help (plus four more)
- [Happy vs. unhappy niche clients](https://coreyquinn.com/newsletter/happy-vs-unhappy-niche-clients): Protect your reputation by prioritizing your niche clients
- [Choosing Your Profitable Vertical](https://coreyquinn.com/newsletter/choosing-your-profitable-vertical): Consider these important criteria to identify your perfect fit.
- [Word of mouth for agencies](https://coreyquinn.com/newsletter/word-of-mouth-for-agencies): What vertical specialists have that generalists don't
- [The perception of vertical specialization ≠ reality](https://coreyquinn.com/newsletter/the-perception-of-vertical-specialization-reality): What they think vs. what they find are two very different things.
- [Verticalizing makes a lot of things much easier](https://coreyquinn.com/newsletter/this-one-thing-makes-a-lot-of-things-much-easier): Stop wasting time on things that don't move the needle
- [Why specialize in a vertical market? (for real)](https://coreyquinn.com/newsletter/why-specialize-in-a-vertical-market-for-real): Wise advice from American actor and comedian Steve Martin
- [How To Find Your Next Vertical Market](https://coreyquinn.com/newsletter/how-to-find-your-next-vertical-market): Hint: start by finding verticals that have a problem you already solve
- [Paying for your Agency's expertise](https://coreyquinn.com/newsletter/paying-for-your-expertise): Avoid clients with "champagne tastes on a beer budget"
- [Unsticking Client Interviews](https://coreyquinn.com/newsletter/unsticking-client-interviews): Don't wait for another day that never comes.
- [Your only vertical market, or just your first one?](https://coreyquinn.com/newsletter/your-only-vertical-or-just-your-first-one): When one just isn't enough...
- [Do yourself and your teams a favor](https://coreyquinn.com/newsletter/do-yourself-and-your-teams-a-favor): The agency founder's daily affirmation
- [Are you stuck in vertical market analysis paralysis?](https://coreyquinn.com/newsletter/are-you-stuck-in-analysis-paralysis): Seeking more information isn't always productive!
- [2 Critical Errors in Agency Marketing](https://coreyquinn.com/newsletter/2-critical-errors-in-agency-marketing): ...and two things you need to fix them
- [Are you getting word of mouth clients?](https://coreyquinn.com/newsletter/are-you-getting-word-of-mouth-clients): Word of mouth drives 15-20% of new business for successful agencies
- [The impact of deal size on your sales cycle](https://coreyquinn.com/newsletter/the-impact-of-deal-size-on-your-sales-cycle): The larger the deal size, the longer the wait
- [Grammar tip from President Lincoln](https://coreyquinn.com/newsletter/grammar-tip-from-president-lincoln): Learn from the master of revisions.
- [Accelerating trust with your buyer](https://coreyquinn.com/newsletter/accelerating-trust-with-your-buyer): This one thing can 10x your trust fast
- [How to build sales momentum + confidence](https://coreyquinn.com/newsletter/how-to-build-sales-momentum-confidence): Give them a narrowly defined definition of a good-fit client
- [Three Ingredients of Deep Specialization](https://coreyquinn.com/newsletter/three-ingredients-of-deep-specialization): Almost everyone leaves one of them out.
- [The Vertical Specialization Playbook](https://coreyquinn.com/newsletter/the-vertical-specialization-playbook): Less = more
- [Placing asymmetrical bets with your vertical market](https://coreyquinn.com/newsletter/placing-asymmetrical-bets): Don't be one of the 92% of salespeople who give up after being told no.
- [Gift-based Outbound: Your 20% Lead List, Part 3](https://coreyquinn.com/newsletter/gift-based-outbound-your-20-lead-list-part-3): Prioritize businesses that are experiencing acute pain.
- [Gift-based outbound lesson: Quality over Quantity](https://coreyquinn.com/newsletter/gift-based-outbound-lesson-quality-over-quantity): "Spear Fishing" over "Net Fishing"
- [How to avoid wishful thinking this time of year](https://coreyquinn.com/newsletter/how-to-avoid-wishful-thinking-this-time-of-year): Seek the facts of your results
- [The do's and don'ts of vertical list building](https://coreyquinn.com/newsletter/the-do-s-and-don-ts-of-vertical-list-building): What to avoid and what to do instead
- [Narrow down, then scale up](https://coreyquinn.com/newsletter/narrow-down-then-scale-up): Focus --> Patterns --> Process --> Software & Systems --> Scale
- [If sales are slow, look here](https://coreyquinn.com/newsletter/if-sales-are-slow-look-here): Good marketing drives more sales.
- [4 things to prove out before narrowing](https://coreyquinn.com/newsletter/4-things-to-prove): Before pulling the trigger, it pays to know these 4 things
- [10 questions to ditch 'dead weight' clients](https://coreyquinn.com/newsletter/10-questions-to-ditch-dead-weight-clients): Start saying no to poor-fit clients.
- [Stop spending money on digital ads for your agency](https://coreyquinn.com/newsletter/stop-spending-on-digital-ads): If you don't determine your messaging and positioning strategy first, then you're wasting money.
- [The Power Duo of Market Research – Qualitative & Quantitative Data](https://coreyquinn.com/newsletter/the-power-duo-of-market-research-qualitative-quantitative-data): Make well-rounded decisions with better data.
- [Quick agency founder story](https://coreyquinn.com/newsletter/quick-agency-founder-story): Deep specialists lean in when the going is lean
- [Go fire yourself](https://coreyquinn.com/newsletter/go-fire-yourself): Your path to freedom
- [Gift-based Outbound: Your 20% Lead List, Part 4](https://coreyquinn.com/newsletter/gift-based-outbound-your-20-lead-list-part-4): Prioritize businesses that can afford your services :)
- [Gift-based Outbound: Your 20% Lead List, Part 2](https://coreyquinn.com/newsletter/gift-based-outbound-your-20-lead-list-part-2): Creating your 20% lead list
- [Gift-based Outbound: Your 20% Lead List](https://coreyquinn.com/newsletter/2): You'll need one if you're going to do Gift-based Outbound
- [How to transform your objection handling](https://coreyquinn.com/newsletter/how-to-transform-your-objection-handling-book-update): Handle predictable objections before they ever come up.
- [How to build credibility in your vertical](https://coreyquinn.com/newsletter/how-to-build-credibility-in-your-vertical): Do this one thing to skyrocket your credibility and visibility
- [Obsessing over the thing that actually matters for your agency](https://coreyquinn.com/newsletter/obsessing-over-the-thing-that-actually-matters): Activity ≠ results
- [8-figure Vertical Agency Playbook](https://coreyquinn.com/newsletter/8-figure-vertical-agency-playbook): Less = more
- [Gift-based outbound: Myths vs. My Reality](https://coreyquinn.com/newsletter/gift-based-outbound-myths-vs-my-reality): Try these three of for size...
- [Drowning in agency client fires](https://coreyquinn.com/newsletter/drowning-in-agency-client-fires): Stop being a generalist. Start being a vertical-market specialist.
- [Can't escape founder-led sales?](https://coreyquinn.com/newsletter/can-t-escape-founder-led-sales): Yes? Here are three areas to investigate...
- [80% of your future clients are waiting on you](https://coreyquinn.com/newsletter/80-of-your-future-clients-are-waiting-on-you): Get them off the fence
- [Positioning: redefined](https://coreyquinn.com/newsletter/positioning-redefined): Are you focused on positioning your product or your buyer's perception?
- [Don't complicate your marketing for your agency](https://coreyquinn.com/newsletter/don-t-complicate-your-marketing): The things you need...and the things you don't
- [Myths vs. my reality of vertical specialization](https://coreyquinn.com/newsletter/myths-vs-my-reality-of-vertical-specialization): Don't believe the get-rich-quick promises about niching down.
- [When to consider specializing...](https://coreyquinn.com/newsletter/when-to-consider-specializing): If you're great at helping clients, you'll probably be great as a vertical market specialist.
- [Content Marketing for Vertical Specialists](https://coreyquinn.com/newsletter/content-marketing-for-vertical-specialists): Three tactics to transform your agency's content marketing strategy
- [Overcoming imposter syndrome](https://coreyquinn.com/newsletter/overcoming-imposter-syndrome): You don’t need to know everything about them to start making a meaningful impact.
- [Can you sharpen your positioning + messaging? Part 3](https://coreyquinn.com/newsletter/can-you-sharpen-your-positioning-messaging-part-3): Don't miss this important buying criteria
- [Get connected with industry leaders in your vertical](https://coreyquinn.com/newsletter/get-connected-with-industry-leaders-in-your-vertical): If you're not already in the game, what are you waiting for?
- [Can you sharpen your positioning + messaging? Part 4](https://coreyquinn.com/newsletter/can-you-sharpen-your-positioning-messaging-part-4): When the pain of staying the same gets too great.
- [Struggling to find a vertical?](https://coreyquinn.com/newsletter/struggling-to-find-a-vertical): The struggle is real
- [Unlocking agency success with specialization and care](https://coreyquinn.com/newsletter/unlocking-agency-success-with-specialization-and-care): To win today, you've gotta have empathy for who you serve.
- [Can you sharpen your positioning?](https://coreyquinn.com/newsletter/can-you-sharpen-your-positioning): Start by identifying the clients you want more of.
- [3 steps to escape founder-led sales](https://coreyquinn.com/newsletter/3-steps-to-escape-founder-led-sales): If you don't give a damn, they'll see you as just another "face in the crowd" agency.
- [Learn a vertical 100x faster](https://coreyquinn.com/newsletter/learn-a-vertical-100x-faster): While deepening your understanding and empathy.
- [How to escape watered down positioning](https://coreyquinn.com/newsletter/how-to-escape-watered-down-positioning): 3 ways watered-down positioning is hurting your agency
- [Beyond Claims: Discover the Proof](https://coreyquinn.com/newsletter/beyond-claims-discover-the-proof): Inspire confidence, establish credibility, and help overcome skepticism.
- [How to be seen as a specialist](https://coreyquinn.com/newsletter/how-to-be-seen-as-a-specialist): If you want to be seen as different, you need to be different.
- [How to take a small step towards verticalizing](https://coreyquinn.com/newsletter/how-to-take-a-small-step-towards-verticalizing): Knowing this alone can open your eyes to how easy it is to transform your agency.
- [Is it time for a change in focus?](https://coreyquinn.com/newsletter/is-it-time-for-a-change-in-focus): When the thing that worked for you is now working against you
- [How to Use LinkedIn Organically to Attract Vertical Clients](https://coreyquinn.com/newsletter/how-to-use-linkedin-organically-to-attract-vertical-clients): Three tactics to help you grow your firm.
- [16 criteria to help choose a vertical](https://coreyquinn.com/newsletter/16-criteria-to-help-choose-a-vertical): Refine and prioritize your potential target verticals with these 16
- [Learn from a $6M niche agency founder](https://coreyquinn.com/newsletter/learn-from-a-6m-niche-agency-founder): An interview with Tim Brown, CEO of Hook Agency
- [Can you sharpen your positioning + messaging? Part 2](https://coreyquinn.com/newsletter/can-you-sharpen-your-positioning-messaging-part-2): Learn the first key buying criteria you need
- [Amy's advice for scaling a business](https://coreyquinn.com/newsletter/amy-s-advice-for-scaling-a-business): Translated through the Deep Specialization lens
- [How to out-market your competitors](https://coreyquinn.com/newsletter/how-to-out-market-your-competitors): Want to spend more? Improve your customer lifetime value.
- [1 equation to validate a vertical](https://coreyquinn.com/newsletter/1-equation-to-validate-a-vertical): A simple test to see if the vertical is for you
- [Can you sharpen your positioning + messaging? Part 5](https://coreyquinn.com/newsletter/can-you-sharpen-your-positioning-messaging-part-5): Where do prospective clients seek new agencies?
- [Can you sharpen your positioning + messaging? Part 6](https://coreyquinn.com/newsletter/can-you-sharpen-your-positioning-messaging-part-6): Do you know why your best-fit clients buy from you?
- [How to maximize Word of Mouth](https://coreyquinn.com/newsletter/how-to-maximize-word-of-mouth): The best marketing is Word of Mouth. Here's how to get more of it.
- [Is quality slipping at your agency?](https://coreyquinn.com/newsletter/is-quality-slipping-at-your-agency): Here's a way to maintain high standards on your team
- [Are you already niche enough?](https://coreyquinn.com/newsletter/are-you-already-niche-enough): Blending who you serve and what you do
- [$3M outbound strategy that works](https://coreyquinn.com/newsletter/3m-outbound-strategy-that-works): 4 success drivers for Gift-based Outbound
- [Agency Founder Blindspots](https://coreyquinn.com/newsletter/agency-founder-blindspots): It's no surprise marketing their agency is hard
- [How to improve sales confidence](https://coreyquinn.com/newsletter/how-to-improve-sales-confidence): This elevates your sales conversations out of marketing tactics and into business strategy
- [How to avoid doing outbound the old way](https://coreyquinn.com/newsletter/how-to-avoid-doing-outbound-the-old-way): Are you doing outbound the old way??
- [What does great marketing do?](https://coreyquinn.com/newsletter/what-does-great-marketing-do): Become the preferred choice for your vertical buyers
- [Getting started with choosing a vertical](https://coreyquinn.com/newsletter/getting-started-with-choosing-a-vertical): This focused approach gives you a starter list of verticals to choose from.
- [A powerful ingredient for your marketing](https://coreyquinn.com/newsletter/a-powerful-ingredient-for-your-marketing): Doing this will attract buyers, like a moth to a flame
- [Moving too fast to implement?](https://coreyquinn.com/newsletter/moving-too-fast-to-implement): It's time to put the books away and pull out the pad of paper
- [How much risk are you willing to take?](https://coreyquinn.com/newsletter/how-much-risk-are-you-willing-to-take): Questions to ask when narrowing your focus on a vertical market.
- [Peanut butter is killing your sales](https://coreyquinn.com/newsletter/peanut-butter-is-killing-your-sales): Find out what's causing it
- [How to accelerate growth](https://coreyquinn.com/newsletter/how-to-accelerate-growth): How to quickly gain leverage in your vertical market
- [Are Your Clients Telling You Something?](https://coreyquinn.com/newsletter/are-your-clients-telling-you-something): Uncover Insights on Your Competition
- [How many leads do you need for outbound?](https://coreyquinn.com/newsletter/how-many-leads-do-you-need-for-outbound): Get enough for two weeks of dials
- [Are you asking the right questions?](https://coreyquinn.com/newsletter/are-you-asking-the-right-questions): Specialized knowledge allows you to ask better questions
- [Four indicators for success](https://coreyquinn.com/newsletter/four-indicators-for-success): Use these to filter out poor-fit verticals.
- [Struggling with handling client complaints?](https://coreyquinn.com/newsletter/struggling-with-handling-client-complaints): If your retention is shit, you've got a "hole in the boat" problem that takes priority
- [How to 10x your agency's credibility](https://coreyquinn.com/newsletter/3): This one thing can skyrocket your trust and credibility.
- [How to create granite-like certainty](https://coreyquinn.com/newsletter/how-to-create-granite-like-certainty): Mindset for high-impact activities
- [Should you acquire a company to accelerate growth?](https://coreyquinn.com/newsletter/should-you-acquire-a-company-to-accelerate-growth)
- [Struggling to Narrow Your Focus in a New Industry?](https://coreyquinn.com/newsletter/struggling-to-narrow-your-focus-in-a-new-industry): Two ideas to quickly figure it out
- [How committed are you to vertical specialization?](https://coreyquinn.com/newsletter/how-committed-are-you-to-your-vertical-specialization): Here's a quick test.
- [Prioritizing Short-Term Sales Over Long-Term Customer Quality](https://coreyquinn.com/newsletter/prioritizing-short-term-sales-over-long-term-customer-quality): The downward spiral and what to do to get off it.
- [How how much should you spend at a conference?](https://coreyquinn.com/newsletter/how-how-much-should-you-spend-at-a-conference): Use this rule of thumb to get the most out of your conferences
- [What to look for when doing competitor research](https://coreyquinn.com/newsletter/what-to-look-for-when-doing-competitor-research): Understanding what your buyer sees gives you an advantage
- [(Podcast) Agency Growth Takes Blood, Sweat & Tears](https://coreyquinn.com/newsletter/podcast-agency-growth-takes-blood-sweat-tears): An interview with Nora DiNuzzo and Eric Brown, Co-Founders of Blood Sweat & Tears
- [Stop making your sellers do this!](https://coreyquinn.com/newsletter/don-t-make-your-sellers-do-this): And stop robbing yourself of future revenue.
- [How to reinforce your positioning](https://coreyquinn.com/newsletter/how-to-reinforce-your-positioning): Using images of your vertical clients signals to weHow to reinforce your positioningbsite visitors that you're a specialist in their vertical market.
- [Marketing not delivering results?](https://coreyquinn.com/newsletter/marketing-not-delivering-results): Change this one thing to turn everything around.
- [Still getting slow results? Do this.](https://coreyquinn.com/newsletter/still-getting-slow-results-do-this): Three steps to unlock Deep Specialization
- [How to win with value](https://coreyquinn.com/newsletter/how-to-win-with-value): Specific > generic
- [Top 3 Sales Skills For Your Agency Sellers](https://coreyquinn.com/newsletter/top-3-sales-skills-for-your-agency-sellers): Get these three right to skyrocket your sales
- [How to open a sales conversation](https://coreyquinn.com/newsletter/how-to-open-a-sales-conversation): Getting them to talk about their problems is essential in a sales conversation.
- [Conference season is here! Are you prepared?](https://coreyquinn.com/newsletter/conference-season-is-here-are-you-prepared): 3 ways to dial in your conference strategy
- [Want to Grow Your Agency? Speak on Stages](https://coreyquinn.com/newsletter/want-to-grow-your-agency-speak-on-stages): Boost your agency's visibility by speaking on these platforms...
- [Too Many Variables? How to Create a Repeatable Sales System](https://coreyquinn.com/newsletter/too-many-variables-how-to-create-a-repeatable-sales-system): Reduce complexity, nuance and variables.
- [3-4 unrelated verticals instead of a single vertical?](https://coreyquinn.com/newsletter/3-4-unrelated-verticals-instead-of-a-single-vertical): Here's my response
- [From Vendor to Irreplaceable Expert](https://coreyquinn.com/newsletter/from-vendor-to-irreplaceable-expert): Unlock the power of vertical specialization to deliver unmatched value
- [Why Inbound-Only is Costing](https://coreyquinn.com/newsletter/why-inbound-only-is-costing-you): Find out how focusing solely on inbound growth is limiting your success and what you can do to change it.
- [Grow your agency 40% faster](https://coreyquinn.com/newsletter/grow-your-agency-40-faster): This one thing helped agencies grow faster in 2023
- [Unlock the secret to hiring sales superstars](https://coreyquinn.com/newsletter/unlock-the-secret-to-hiring-sales-superstars): Three essential skills that separate average salespeople from top performers.
- [Follow-up Mastery: The 10-Month Check-in](https://coreyquinn.com/newsletter/follow-up-mastery-the-10-month-check-in): "Just noticed something about your SEO traffic..."
- [The 3 mindsets of niche domination](https://coreyquinn.com/newsletter/the-3-mindsets-of-niche-domination): Discover how to transform from vendor to trusted advisor...
- [4 steps to escape founder-led sales](https://coreyquinn.com/newsletter/4-steps-to-escape-founder-led-sales): How to systematize your sales process and grow beyond your personal abilities...
- [The secret to simplifying your agency growth](https://coreyquinn.com/newsletter/the-secret-to-simplifying-your-agency-growth): Discover the secret to simplifying your agency, boosting sales, and building trust.
- [Is Fear of Loss Holding You Back?](https://coreyquinn.com/newsletter/is-fear-of-loss-holding-you-back): Embracing vertical positioning isn't always easy, but it's worth it.
- [How to ensure your gifts arrive: 3 simple steps](https://coreyquinn.com/newsletter/how-to-ensure-your-gifts-arrive-3-simple-steps): Worried about remote work and gifting? Learn how to verify addresses and save time...
- [The compound effect](https://coreyquinn.com/newsletter/the-compound-effect): How one client went from 3 to 17 restoration clients in a few months
- [Are You One of Us?](https://coreyquinn.com/newsletter/are-you-one-of-us): Deep Specialists are revolutionizing industries by becoming integral members, not just service providers.
- [The Hidden Trap Keeping Agency Founders Stuck in Sales](https://coreyquinn.com/newsletter/the-hidden-trap-keeping-agency-founders-stuck-in-sales): Escape the founder-led sales trap and scale your agency
- [When the Best Sales Script Isn't Enough](https://coreyquinn.com/newsletter/when-the-best-sales-script-isn-t-enough): Value beats scripts every time
- [Do this if you want more sales](https://coreyquinn.com/newsletter/do-this-if-you-want-more-sales): The obvious strategy nobody thinks of
- ["How soon will we see results?"](https://coreyquinn.com/newsletter/how-soon-will-we-see-results): And other challenging questions you get.
- [Marketing that reduces buyer resistance](https://coreyquinn.com/newsletter/marketing-that-reduces-buyer-resistance): 4 things to do first
- [7 - 11 - 4 and Google ZMOT](https://coreyquinn.com/newsletter/7-11-4-and-google-zmot): Are Your Buyers Aware You Exist?
- [Unlock growth by asking this one powerful question](https://coreyquinn.com/newsletter/unlock-growth-by-asking-this-one-powerful-question): Discover how understanding the cost of inaction can transform your sales
- [Why your sales pitch is costing you deals](https://coreyquinn.com/newsletter/why-your-sales-pitch-is-costing-you-deals): The counterintuitive approach that builds instant trust with prospects
- [The $10K mistake](https://coreyquinn.com/newsletter/the-10k-mistake): It wasn't the pitch or follow-up. Here's the real culprit 👇
- [It's not about the budget.](https://coreyquinn.com/newsletter/it-s-not-about-the-budget): 5 ways to turn 'too expensive' into 'take my money'
- [Forget quick wins. This is how agencies really grow](https://coreyquinn.com/newsletter/forget-quick-wins-this-is-how-agencies-really-grow): Relationship-based marketing: your key to long-term growth
- [Is your agency hunting or just hoping?](https://coreyquinn.com/newsletter/is-your-agency-hunting-or-just-hoping): Is your agency hunting for growth or just hoping for leads? Outbound strategy separates true hunters from scavengers. Stop relying on hope. Start hunting for the best opportunities. Master positioning, embrace Deep Specialization, and fuel agency growth by proactively targeting top prospects.
- [The "3 Pain Points" strategy that closes deals](https://coreyquinn.com/newsletter/the-3-pain-points-strategy-that-closes-deals): Learn how to build instant rapport and accelerate your sales process with this simple technique
- [Your gifting program is a waste (unless you do this)](https://coreyquinn.com/newsletter/your-gifting-program-is-a-waste-unless-you-do-this): Here's the simple trick to lock in your ROI...
- [Stop losing deals with this one sales mistake](https://coreyquinn.com/newsletter/stop-losing-deals-with-this-one-sales-mistake): Stop losing deals by avoiding this sales mistake: sending contracts too soon. For better agency growth and positioning, secure verbal agreements first by aligning on scope and pricing. Deep specialization in your process ensures fewer lost deals and more successful outcomes.
- [How one 30-minute conversation can shortcut years of agency growth](https://coreyquinn.com/newsletter/how-one-30-minute-conversation-can-shortcut-years-of-agency-growth): The secret weapon that helped my client crack the dental market (and how you can do it too)...
- [The hidden math killing agency profits](https://coreyquinn.com/newsletter/the-hidden-math-killing-agency-profits): Is your 5.5% monthly churn actually costing you half your revenue?
- [Turn "Let me think about it" into closed deals](https://coreyquinn.com/newsletter/turn-let-me-think-about-it-into-closed-deals): Learn how to uncover and address the real concerns behind this common objection and maintain momentum in your sales process.
- [Turn "We can't afford it" into "When can you start?"](https://coreyquinn.com/newsletter/turn-we-can-t-afford-it-into-when-can-you-start): How one agency owner doubled her close rate by talking less (counterintuitive but true)
- [I wasted $50k on a perfect booth (and learned this the hard way)](https://coreyquinn.com/newsletter/i-wasted-50k-on-a-perfect-booth-and-learned-this-the-hard-way): The painful lesson about conference success that most companies learn too late...
- [The Elon Musk principle that exposed my client](https://coreyquinn.com/newsletter/the-elon-musk-principle-that-exposed-my-client): It's not Netflix killing your productivity - it's this sneaky form of procrastination...
- [The Power of "Buyer Safety" in Marketing](https://coreyquinn.com/newsletter/the-power-of-buyer-safety-in-marketing): Are you building trust or pushing prospects away? Learn how prioritizing 'Buyer Safety'—ungated content, insights, and trust—can double your sales conversions.
- [9 Essential Checks Before Sending That Contract](https://coreyquinn.com/newsletter/9-essential-checks-before-sending-that-contract): Ensure a smooth contract process and avoid surprises with this 9-point checklist. Confirm project scope, pricing, decision-makers, and address objections before sending. Position your agency for success with Deep Specialization and proactive steps. Secure verbal agreement for effective agency growth
- [Don't discount like a rookie, do this instead](https://coreyquinn.com/newsletter/don-t-discount-like-a-rookie-do-this-instead): Use this power-shift framework instead of cutting prices...
- [Are your marketing assumptions costing you deals?](https://coreyquinn.com/newsletter/are-your-marketing-assumptions-costing-you-deals): One agency transformed their messaging by doing this simple thing...
- [The $1.8 Million Pillow](https://coreyquinn.com/newsletter/the-1-8-million-pillow): How a $50 gift led to a million-dollar deal...
- [The 3 pillars of 7-figure agencies (framework inside)](https://coreyquinn.com/newsletter/the-3-pillars-of-7-figure-agencies-framework-inside): Discover the secret sauce that separates thriving agencies from the rest...
- [Stop guessing, start closing: Ask this simple question](https://coreyquinn.com/newsletter/stop-guessing-start-closing-ask-this-simple-question): Learn how one simple question can transform your sales process...
- [Boost your close rates with this overlooked strategy](https://coreyquinn.com/newsletter/boost-your-close-rates-with-this-overlooked-strategy): Learn how win-loss analysis can transform your sales process and drive growth
- [Your Agency's Secret Weapon for Client Trust](https://coreyquinn.com/newsletter/your-agency-s-secret-weapon-for-client-trust): How this one thing sets you apart and builds unbeatable trust.
- [The secret to effortless content creation](https://coreyquinn.com/newsletter/the-secret-to-effortless-content-creation): Learn how to attract your ideal audience with laser-focused content...
- [The sales call opener that prospects love](https://coreyquinn.com/newsletter/the-sales-call-opener-that-prospects-love): Build trust and set the stage for success in just one minute...
- [Stop creating generic content for everyone](https://coreyquinn.com/newsletter/stop-creating-generic-content-for-everyone): How vertical-specific content strategies build deeper authority and trust...
- [5 Essential Elements for Your Next Win-Loss Survey](https://coreyquinn.com/newsletter/5-essential-elements-for-your-next-win-loss-survey): Improve your sales process with these key survey components...
- [3 Prompt Friday](https://coreyquinn.com/newsletter/3-prompt-friday): Challenge your agency's unique value with 3 thought-provoking questions about differentiation, client industry expertise, and reputation building.
- [When Your Perfect Niche Won't Pay the Bills](https://coreyquinn.com/newsletter/when-your-perfect-niche-won-t-pay-the-bills)
- [Competitors or Clients...You Choose](https://coreyquinn.com/newsletter/competitors-or-clients-you-choose): Discover why focusing on clients, not competitors, is the key to agency growth
- [Your retainer clients are...rental properties](https://coreyquinn.com/newsletter/your-retainer-clients-are-rental-properties): And you're not just collecting rent - you're building equity...
- [Master the lingo, win the client 🗝️](https://coreyquinn.com/newsletter/master-the-lingo-win-the-client): How insider language can transform your vertical marketing
- [Stop wasting your testimonials](https://coreyquinn.com/newsletter/stop-wasting-your-testimonials): Learn how to transform generic praise into conversion-driving testimonials...
- [The 3 Hidden Sales You Need to Close Every Deal](https://coreyquinn.com/newsletter/the-3-hidden-sales-you-need-to-close-every-deal): Why company credibility and personal trust matter more than your pitch (and how to nail all three)
- [Introducing...3 Prompt Fridays](https://coreyquinn.com/newsletter/introducing-3-prompt-fridays): Questions to ponder that could transform your agency
- [The Truth About Marketing Agency Pricing (Most Hide This)](https://coreyquinn.com/newsletter/the-truth-about-marketing-agency-pricing-most-hide-this): Discover why the "10% of revenue" rule misses the mark, and learn what actually matters when pricing marketing services...
- [The secret to charging premium prices](https://coreyquinn.com/newsletter/the-secret-to-charging-premium-prices): Stop being a replaceable service provider and become a trusted advisor. By leveraging deep industry knowledge, proactive problem-solving, and strategic thinking, you can charge premium prices. Learn how we went from $1K to $5K per month at Scorpion by changing our positioning, not the work.
- [The secret weapon for scaling your agency](https://coreyquinn.com/newsletter/the-secret-weapon-for-scaling-your-agency): Unlock 80% more business by tapping into these goldmines of relationships and credibility
- [3 Prompt Friday](https://coreyquinn.com/newsletter/3-prompt-friday-4): Ponder these three over the weekend.
- [Breaking Through the good enough trap](https://coreyquinn.com/newsletter/breaking-through-the-good-enough-trap): Good is the enemy of great. What if Apple had created the iPod and said 'well that's good enough'?
- [Content as Currency](https://coreyquinn.com/newsletter/content-as-currency): Your podcast can be your trojan horse into closed markets.
- [Is Your Agency Stuck in](https://coreyquinn.com/newsletter/is-your-agency-stuck-in-good-enough): Discover the Deep Specialization™ Maturity Model and learn how to become the go-to expert in your niche. Don’t let “good enough” hold your agency back!
- [AI isn't your writer - it's your accelerator](https://coreyquinn.com/newsletter/ai-isn-t-your-writer-it-s-your-accelerator): Vertical specialization drives agency growth. Use AI to amplify your messaging strategy with vertical-specific landing pages that align with your brand voice.
- [The Trust Multiplier Effect](https://coreyquinn.com/newsletter/the-trust-multiplier-effect): Your best sales process won't work if you haven't built trust first.
- [Messaging that converts](https://coreyquinn.com/newsletter/messaging-that-converts): Client pain points are your copy goldmine. Use client calls to mirror their language, solve specific challenges, and boost conversions. Perfect for agency growth!
- [Handle these top agency sales objections proactively](https://coreyquinn.com/newsletter/handle-these-top-agency-sales-objections-proactively): Transform your FAQ slide into a powerful sales tool that addresses key prospect concerns before they arise.
- [A library worth millions in agency revenue](https://coreyquinn.com/newsletter/a-library-worth-millions-in-agency-revenue): Not books. Something far more valuable for your sales team...
- [3 Prompt Friday](https://coreyquinn.com/newsletter/3-prompt-friday-7): Reflect this weekend: Are we casting too wide a net? Do clients align with our vision? What's the one thing we're known for? Insights on agency growth await.
- [3 Prompts Friday](https://coreyquinn.com/newsletter/3-prompts-friday): Explore vertical specialization for agencies: Identify your ideal clients, build indispensable value, and overcome fears of niching down to drive agency growth.
- [3 Prompt Friday](https://coreyquinn.com/newsletter/3-prompt-friday-5): Rethink your agency’s focus with these prompts to uncover missed opportunities and ensure you’re offering what your market truly needs, not just what you're good at.
- [Why](https://coreyquinn.com/newsletter/why-tech-agency-is-the-kiss-of-death-in-2025): That "technology specialization" could be silently destroying your growth. Here's why...
- [3 Prompt Friday](https://coreyquinn.com/newsletter/3-prompt-friday-3): Weekend Reflection for Agency Leaders: Unlocking Your Competitive Advantage
- [Selling Without Self-Sabotage](https://coreyquinn.com/newsletter/selling-without-self-sabotage): Agency growth hinges on mastering sales. Avoid deal-killers: focus on client problems, not technical details. Vertical specialization builds trust.
- [The $20 Million Mistake Most Agencies Make](https://coreyquinn.com/newsletter/the-20-million-mistake-most-agencies-make): Discover how focusing on one vertical transformed our agency from $20M to $150M in revenue. Learn the simple, proven formula to scale with specialization.
- [The $1M Question Every Agency Must Answer 🤔](https://coreyquinn.com/newsletter/the-1m-question-every-agency-must-answer): The fundamental decision that will shape your agency's entire growth trajectory...
- [The Power of Saying No](https://coreyquinn.com/newsletter/the-power-of-saying-no): What got you here won't get you there - saying yes to any client who wants to work with you is the strategy that gets you in the game, but it's what holds you back from success.
- [The biggest myth holding back agency growth](https://coreyquinn.com/newsletter/the-biggest-myth-holding-back-agency-growth): Think specializing limits your growth? Here's why the smallest slice of a focused market can lead to massive revenue—and how to make it happen.
- [3 Prompt Friday](https://coreyquinn.com/newsletter/3-prompt-friday-2): Stand out from competitors by reflecting on key insights: lost deals, hidden client patterns, and industry expertise. Discover your edge this weekend!
- [3 Prompt Friday](https://coreyquinn.com/newsletter/3-prompt-friday-6): Reflect on best-fit clients, tailored content, and industry expertise. Are you positioning your agency to stand out and charge premium rates? Ponder this weekend!
- [The Secret to Agency Growth: Master One Market](https://coreyquinn.com/newsletter/the-secret-to-agency-growth-master-one-market): Transform your agency with vertical specialization: Focus on one market for faster results, deeper expertise, and scalable growth. Become the go-to expert!
- [The most expensive way to grow](https://coreyquinn.com/newsletter/the-most-expensive-way-to-grow): Specialization is about what you know, not what you sell. Deep vertical knowledge helped scale Scorpion from $20M to $150M. Don’t just sell—solve.
- [Grateful for you this holiday season 🎄](https://coreyquinn.com/newsletter/grateful-for-you-this-holiday-season): We're grateful for your trust and engagement in 2024. Wishing you peace, joy, and time with loved ones this holiday season. Looking forward to serving you in 2025.
- [Margin lives in the mystery](https://coreyquinn.com/newsletter/margin-lives-in-the-mystery): Stop selling features; sell outcomes. Showcase the results, not processes. Protect your 'secret sauce'—mystery creates margin, driving value and premium pricing
- [Stop Hiding Behind Data (What Your Clients Actually Want From You)](https://coreyquinn.com/newsletter/stop-hiding-behind-data-what-your-clients-actually-want-from-you): Had an eye-opening chat with an agency owner about the gap between data and decisions.
- [Turn Your Sales Calls into Content Gold](https://coreyquinn.com/newsletter/turn-your-sales-calls-into-content-gold): Discover how to leverage your existing expertise and transform routine sales conversations into powerful content that sells while you sleep.
- [Stop trying to serve everyone (we grew to $150M doing this instead)](https://coreyquinn.com/newsletter/why-wordy-slides-are-killing-your-sales-pitch): Here's what happened when we focused on just one vertical market instead of chasing every client...
- [Hidden Networks: The $150M lesson](https://coreyquinn.com/newsletter/hidden-networks-the-150m-lesson): Here's what I learned about hidden professional networks after 17 years...
- [3 Prompt Friday](https://coreyquinn.com/newsletter/3-prompt-friday-9): Agency growth thrives with vertical specialization. Reflect on how focusing on one vertical can transform your operations, marketing, and revenue strategy.
- [3 Weekend Prompts for Agency Growth & Specialization](https://coreyquinn.com/newsletter/3-prompt-friday-8): Explore vertical specialization, client trust, and competitive positioning. Focus your agency to scale smarter and stand out in your niche.
- [Context creates conversion](https://coreyquinn.com/newsletter/context-creates-conversion): Vertical specialization for agencies: Tailor messaging by industry with dedicated landing pages, relevant success stories, and context that drives conversions.
- [Agency sales that are too founder dependent](https://coreyquinn.com/newsletter/agency-sales-that-are-too-founder-dependent-2): Specialize your agency to solve specific problems and watch your messaging cut through the noise, scaling your sales!
- [The Trust-Resistance Scale](https://coreyquinn.com/newsletter/the-trust-resistance-scale): Agency growth starts with trust. Overcome sales resistance by building connection, not closing fast. Vertical specialization earns client confidence.
- [The Value Communication Triangle](https://coreyquinn.com/newsletter/the-value-communication-triangle): Agency growth starts with outcomes, not features. Show how your vertical specialization delivers results—clients buy solutions, not tools.
- [The Hidden Cost of Delegation](https://coreyquinn.com/newsletter/the-hidden-cost-of-delegation): Agency growth isn’t just about delegation. Learn 3 critical truths, the role of vertical specialization, and how agency advisors help you scale smarter.
- [The Client Access Paradox](https://coreyquinn.com/newsletter/the-client-access-paradox): Knowledge isn't power. Applied knowledge is power.
- [How Brandon Wheeler Scaled an Agency to Millions](https://coreyquinn.com/newsletter/podcast-from-phone-book-to-fortune-how-brandon-wheeler-scaled-an-agency-to-millions): The Key to Scaling a Specialized Agency—Without Losing Your Vision
- [3 questions to kick off your weekend](https://coreyquinn.com/newsletter/3-questions-to-kick-off-your-weekend): Elevate your agency growth with vertical specialization. Tackle objections, refine positioning, and focus on what drives the most profit.
- [Why I Love Boring Marketing](https://coreyquinn.com/newsletter/why-i-love-boring-marketing): Agency growth thrives on consistency. Vertical specialization helps agencies refine messaging, build trust, and scale effectively. Find your winning strategy.
- [How To Increase Prices Without Looking Greedy](https://coreyquinn.com/newsletter/how-to-increase-prices-without-looking-greedy): Raise prices without losing clients—here’s my trick.
- [Three Questions to Chew On This Weekend](https://coreyquinn.com/newsletter/three-questions-to-chew-on-this-weekend): Struggling with agency growth? Specializing in a vertical market can help you refine marketing, raise prices, and close more deals.
- [Sales Won’t Fix Itself—Get This Right First](https://coreyquinn.com/newsletter/sales-won-t-fix-itself-get-this-right-first): Hiring too soon? A salesperson can't fix a broken process. Here's what to do first.
- [Why most sales teams fail before they start](https://coreyquinn.com/newsletter/why-most-sales-teams-fail-before-they-start): You need to have a proven playbook before you hire.
- [66.7% of Clients Leave for This One Reason](https://coreyquinn.com/newsletter/66-7-of-clients-leave-for-this-one-reason): Agency growth in legal marketing requires more than leads—successful firms master closing. Vertical specialization turns cold leads into high-value cases.
- [Generalist = Death by 1000 Cuts](https://coreyquinn.com/newsletter/generalist-death-by-1000-cuts): Agency growth thrives on vertical specialization. Stop competing on price—dominate your niche, boost referrals, and scale with premium positioning.
- [How CFOs Actually Buy Marketing](https://coreyquinn.com/newsletter/how-cfos-actually-buy-marketing): Finance people don’t care about impressions. They care about revenue. Here’s how to sell them.
- [The Hidden Cost of Low Margins](https://coreyquinn.com/newsletter/the-hidden-cost-of-low-margins): Agency growth relies on margins. Profit fuels impact, innovation, and better service. Remember: no margin, no mission. Scale sustainably.
- [The Power of Operational Focus](https://coreyquinn.com/newsletter/the-power-of-operational-focus): Scorpion scaled from $20M to $150M with one system, one process, one vertical. Agency growth thrives on focus—riches are in niches, wealth in systems.
- [3 Prompt Friday](https://coreyquinn.com/newsletter/3-prompt-friday-8929b8b4-0e47-40b3-8886-b920faf084d8): Agency growth starts with the right clients, value-based pricing, and clear positioning. Define your niche, solve big problems, and dominate your market.
- [How I Escaped the Generalist Trap](https://coreyquinn.com/newsletter/how-i-escaped-the-generalist-trap): You don’t have to sound like everyone else—here’s proof
- [The Status Quo Battle](https://coreyquinn.com/newsletter/the-status-quo-battle): 40-60% of deals end in 'no decision.' Agency growth means overcoming inertia—make inaction more costly than change to win against human nature.
- [The 5-Figure Conference Booth Secret](https://coreyquinn.com/newsletter/the-5-figure-conference-booth-secret): How to turn a $50K investment into millions in agency revenue...
- [What Your Clients Really Need from You](https://coreyquinn.com/newsletter/what-your-clients-really-need-from-you): Agency growth isn’t just about leads. Vertical specialization helps agencies become trusted advisors, driving real business results for clients.
- [Weekend Growth Questions for Agency Specialization](https://coreyquinn.com/newsletter/3-prompt-friday-10): Boost agency growth with vertical specialization. Simplify messaging, refine your niche, and position yourself as the go-to expert in your market.
- [The 'Ugly Truth' About Client Retention](https://coreyquinn.com/newsletter/the-ugly-truth-about-client-retention): Why your best clients leave (and it's not what you think)...
- [Generalist vs. Vertical Specialization: Which Agency Model Wins?](https://coreyquinn.com/newsletter/generalist-vs-vertical-specialization-which-agency-model-wins): Vertical specialization for agencies drives scalable growth, deeper expertise, and higher-value clients—unlike the generalist trap. Which path is yours?
- [The $300k truth about lazy salespeople](https://coreyquinn.com/newsletter/the-300k-truth-about-lazy-salespeople): They could each be making 300k if they just do what they're supposed to do, but they don't see it.
- [The Chocolate Cake Theory of Agency Growth](https://coreyquinn.com/newsletter/the-chocolate-cake-theory-of-agency-growth): Why being "full-service" is killing your agency...
- [Coffee table books > business cards](https://coreyquinn.com/newsletter/coffee-table-books-business-cards): How we used our "publishing strategy" to dominate the home services market
- [Most agencies hit a wall at $1-3M. Here's the breakthrough.](https://coreyquinn.com/newsletter/most-agencies-hit-a-wall-at-1-3m-here-s-the-breakthrough): Agency growth stalls at $1-3M without vertical specialization. Scaling requires focus, repeatable systems, and a niche strategy to break through.
- [The 'Unknown Needs' That Create Loyal Clients](https://coreyquinn.com/newsletter/the-unknown-needs-that-create-loyal-clients): What I learned about loyalty from building a $150M agency...
- [Your standards aren't real if there are no consequences](https://coreyquinn.com/newsletter/your-standards-aren-t-real-if-there-are-no-consequences): Agency growth requires accountability. Vertical specialization and strong sales standards drive results—without consequences, standards are just suggestions.
- [The "10-80-10" List Building Secret](https://coreyquinn.com/newsletter/the-10-80-10-list-building-secret): How to build your dream client list without doing all the work...
- [The 80/20 of Scaling](https://coreyquinn.com/newsletter/the-80-20-of-scaling): Agency growth thrives on focus: one vertical, one service, one process. Simplicity scales. Your next million isn't in adding—it's in eliminating.
- [How Process Scaled Scorpion](https://coreyquinn.com/newsletter/how-process-scaled-scorpion): Agency growth requires a repeatable system. Vertical specialization helps agencies refine their process, build trust, and scale. What’s your framework?
- [Why Local Success Is Limiting Your Agency](https://coreyquinn.com/newsletter/why-local-success-is-limiting-your-agency): The hidden trap of being "successful" in your local market...
- [3 Questions That Predict Agency Growth](https://coreyquinn.com/newsletter/3-questions-that-predict-agency-growth): Agency growth thrives on vertical specialization. Define your niche, attract clients beyond referrals, and focus on the key metric your market values most.
- [How to eliminate client objections](https://coreyquinn.com/newsletter/how-to-eliminate-client-objections): Agency growth comes from selling outcomes, not features. Focus on ROI, certainty, and measurable results to win more clients and close deals faster.
- [Why Good Enough Will Kill Your Agency](https://coreyquinn.com/newsletter/why-good-enough-will-kill-your-agency): Agency growth stalls in the comfort zone. Vertical specialization drives real success—push past 'good enough' to scale beyond $1-2M.
- [Your outbound sales and marketing struggles](https://coreyquinn.com/newsletter/your-outbound-sales-and-marketing-struggles-2): Struggling with B2B sales? Poor targeting and generic messaging kill conversions. Vertical specialization boosts lead generation and client trust.
- [The Agency Growth Trap](https://coreyquinn.com/newsletter/the-agency-growth-trap): Agency growth killers: taking any client, spreading too thin, and no specialization. Focus on a target vertical to scale—saying 'no' drives success.
- [Why most](https://coreyquinn.com/newsletter/why-most-vertical-strategies-fail-and-how-to-fix-yours): The difference between claiming specialization and actually building authority in a vertical...
- ["We can't convert any of your leads" (what clients really mean)](https://coreyquinn.com/newsletter/we-can-t-convert-any-of-your-leads-what-clients-really-mean): The truth behind client objections that will transform your approach...
- [Beyond AI Basics: Transform Your Agency Operations with This Framework](https://coreyquinn.com/newsletter/podcast-beyond-ai-basics-transform-your-agency-operations-with-this-framework): Learn how 357+ agencies are using AI to boost productivity by 40% annually.
- [Are you net-fishing or spear-fishing?](https://coreyquinn.com/newsletter/are-you-net-fishing-or-spear-fishing): How smaller lists generate bigger results in agency outbound...
- [Stop serving everyone. Specialization grew our agency to $150M.](https://coreyquinn.com/newsletter/stop-serving-everyone-specialization-grew-our-agency-to-150m): How focusing on one vertical market at a time removes the ceiling on your agency's growth
- [From Reports to Results: Use Specialization to Drive Client Growth](https://coreyquinn.com/newsletter/agencies-owners-stop-hiding-behind-reports): Agency clients want more than metrics—they want impact. Learn how Deep Specialization™ turns data into strategy and positions you as a growth-driving advisor.
- [Do this with EVERY churned client (it could save your agency)](https://coreyquinn.com/newsletter/do-this-with-every-churned-client-it-could-save-your-agency): Churn at 33%? Don’t panic—investigate. Learn how structured interviews and Deep Specialization™ uncover hidden patterns and drive smarter agency growth.
- [Why attorneys trusted us (and it wasn't our marketing knowledge)](https://coreyquinn.com/newsletter/why-attorneys-trusted-us-and-it-wasn-t-our-marketing-knowledge): Clients don’t buy marketing expertise—they buy understanding. Learn how vertical specialization helps agencies earn trust by speaking the client’s language.
- [3 prompts to ponder](https://coreyquinn.com/newsletter/3-prompts-to-ponder): Questions to deepen your insights on your business
- [3 Questions to Ponder This Weekend 🤔](https://coreyquinn.com/newsletter/3-questions-to-ponder-this-weekend): These three questions could change how you position, sell, and scale your agency—if you take 10 minutes to answer them.
- [Proof beats promises (and why your clients care)](https://coreyquinn.com/newsletter/proof-beats-promises-and-why-your-clients-care): The subtle secret hidden in client testimonials that reveals exactly what your prospects want to hear…
- [The Silent Killer of Agency Owners (And How I Fight Back](https://coreyquinn.com/newsletter/the-silent-killer-of-agency-owners-and-how-i-fight-back): It sneaks up slowly until it's too late. Here's my daily defense...
- [How 3 dentists accidentally got 90 flower bouquets](https://coreyquinn.com/newsletter/how-3-dentists-accidentally-got-90-flower-bouquets): The embarrassing marketing mistake that led to an unexpected win...
- [The $1.2M sale from an embroidered pillow](https://coreyquinn.com/newsletter/the-1-2m-sale-from-an-embroidered-pillow): How a $50 customized gift unlocked a massive deal others couldn't crack...
- [Growth Bottlenecks Aren’t Failure—They’re a Sign of Agency Progress](https://coreyquinn.com/newsletter/growth-bottlenecks-aren-t-failure-they-re-a-sign-of-agency-progress): Bottlenecks shift as you grow. Learn why recurring challenges signal progress, not failure—and how agency leaders stay focused on what matters most.
- [When Not to Scale: Strategic Agency Growth Starts with Capacity](https://coreyquinn.com/newsletter/when-not-to-scale-strategic-agency-growth-starts-with-capacity): Before scaling with outbound or referrals, fix fulfillment and systems first. Discover when patience—not growth—is the smartest agency strategy.
- [Raise Your Agency Prices by Selling Outcomes, Not Services](https://coreyquinn.com/newsletter/the-easiest-way-to-raise-your-prices): Want to charge more? Stop selling services. Learn how outcome-based pricing helps agencies increase revenue, prove ROI, and close high-value clients faster.
- [The Hidden Path from Generalist Chaos to Domination](https://coreyquinn.com/newsletter/the-hidden-path-from-generalist-chaos-to-domination): Your agency's bleeding cash on scattered focus. Here's the remedy.
- [The 3 questions that decide if a niche will make or break your agency](https://coreyquinn.com/newsletter/the-3-questions-that-decide-if-a-niche-will-make-or-break-your-agency): Not all niches are worth it. After scaling an agency from $20M to $150M, here are the key questions I ask before committing to any vertical market.
- [The $1M cookie strategy that scales agencies](https://coreyquinn.com/newsletter/the-1m-cookie-strategy-that-scales-agencies): They thought sending gourmet cookies to prospects was crazy until they learned it helped grow revenue from $20M to $150M. Here's the gift-based outbound approach that transformed Scorpion...
- [Stop hiding behind your logo](https://coreyquinn.com/newsletter/stop-hiding-behind-your-logo): Corporate gifts get ignored. Personal ones create deals.
- [3 Questions That Could Completely Transform Your Agency](https://coreyquinn.com/newsletter/3-questions-that-could-completely-transform-your-agency): Want to scale smarter? These 3 questions help agency owners target ideal clients, deliver standout outreach, and specialize for long-term growth.
- [AI, Value, and Vertical Focus: The New Agency Growth Formula](https://coreyquinn.com/newsletter/podcast-ai-value-and-vertical-focus-the-new-agency-growth-formula): Nick Petroski shares data-backed insights from the 2025 Agency Industry Report…
- [3 Prompt Friday](https://coreyquinn.com/newsletter/3-prompt-friday-fdc6cb58-9080-460a-9332-2cbadaa1ee56): A few sharp, no-fluff questions to help you cut through the noise and refocus your agency.
- [Stop Losing Clients in 90 Days—Here’s the Fix](https://coreyquinn.com/newsletter/stop-losing-clients-in-90-days-here-s-the-fix): Client churn in 90 days kills growth. Learn how top agencies boost retention with clear expectations, quick wins, and a client journey tied to real results.
- [Your Sales Suck Because You’re Winging It](https://coreyquinn.com/newsletter/your-sales-suck-because-you-re-winging-it): Referrals aren’t enough. Build a machine that delivers.
- [(WORKSHOP) The Care Compass™ - Identify Your Perfect Vertical Market](https://coreyquinn.com/newsletter/workshop-the-care-compass-identify-your-perfect-vertical-market-in-20-minutes): Discover your perfect vertical market in just 20 minutes! Join me for "The Care Compass™ Workshop" and learn my 3-step framework to choose a vertical you'll love serving. Stop being everything to everyone. Register now for this free live session!
- [Turn Conference Leads into Revenue with Strategic Follow-Up](https://coreyquinn.com/newsletter/turn-conference-connections-into-contracts-with-these-3-strategic-follow-up-steps): Stop losing post-conference leads. Assign ownership, set revenue goals, and measure real outcomes. Strategic follow-up drives agency growth and results.
- [Use Client Testimonials to Motivate Your Team | Agency Growth Strategy](https://coreyquinn.com/newsletter/use-client-testimonials-to-motivate-your-team-agency-growth-strategy): Client testimonials aren't just for marketing. Learn how to use them internally to boost morale, celebrate wins, and drive agency growth through motivation.
- [The Secret to Scaling Your Agency (It's Not What You Think)](https://coreyquinn.com/newsletter/the-secret-to-scaling-your-agency-it-s-not-what-you-think): The fastest-growing agencies master Vertical Specialization—solving one problem for one client type. Say no more, strengthen positioning, and scale faster.
- [3 Weekend Questions to Transform Your Agency](https://coreyquinn.com/newsletter/3-weekend-questions-to-transform-your-agency): If you had to pick just one vertical to specialize, which would give you the biggest advantage? What’s stopping you?
- [What my best clients taught me about real innovation](https://coreyquinn.com/newsletter/what-my-best-clients-taught-me-about-real-innovation): Turns out I wasn't the teacher after all—how one agency owner's approach changed my perspective on results
- [Stop building tech your clients won't use](https://coreyquinn.com/newsletter/stop-building-tech-your-clients-won-t-use): The 60-year-old lawyer still using a dictaphone taught me this valuable lesson…
- [Your Agency’s a Mess Without Systems](https://coreyquinn.com/newsletter/your-agency-s-a-mess-without-systems): Running on spreadsheets? You’re screwed. Here’s the cure.
- [Product-Led vs. Sales-Led: Which Model is Right For Your Agency?](https://coreyquinn.com/newsletter/podcast-product-led-vs-sales-led-which-model-is-right-for-your-agency): Discover the SaaS concept that's helping agencies break through growth ceilings.
- [3 Questions to Push Your Agency Forward](https://coreyquinn.com/newsletter/3-questions-to-push-your-agency-forward): These three questions could change how you position, sell, and scale your agency—if you take 10 minutes to answer them.
- [Writing a book exposed gaps in my expertise I didn't know existed](https://coreyquinn.com/newsletter/writing-a-book-exposed-gaps-in-my-expertise-i-didn-t-know-existed): I thought I understood agency specialization completely until I wrote "Anyone, Not Everyone." Here's how putting my ideas on paper transformed my own thinking...
- [Focus to Scale: The Agency Growth Model That Drives Results](https://coreyquinn.com/newsletter/focus-to-scale-the-agency-growth-model-that-drives-results): Agency growth demands focus. Build impeccable trust, control your pipeline, and scale predictable sales without founder dependency. Clarity creates velocity.
- [Build Trust Before the Call: Sell by Belonging, Not Pitching](https://coreyquinn.com/newsletter/build-trust-before-the-call-sell-by-belonging-not-pitching): Selling is easy when you earn trust early. Learn how understanding the buyer journey, speaking their language, and positioning inside their world drives agency growth.
- [Fans Don’t Buy—How to Spot the Real Decision Maker](https://coreyquinn.com/newsletter/fans-don-t-buy-how-to-spot-the-real-decision-maker): That prospect who loves your pitch but won’t commit? They're not the buyer. Learn how agency sales teams spot real decision makers and close faster.
- [How One Bold Idea Helped Us Break Into a New Vertical](https://coreyquinn.com/newsletter/how-one-bold-idea-helped-us-break-into-a-new-vertical): Standing out in a crowded market takes bold moves. Learn how one risky decision helped break into a new vertical—and how your agency can do the same.
- [Why Gift-Based Outbound Beats Cold Calls Every Time](https://coreyquinn.com/newsletter/why-gift-based-outbound-beats-cold-calls-every-time): Cold outreach isn’t dead—lazy outreach is. Learn how gift-based outbound, follow-up blitzes, and tight targeting drive real results for modern agency sales.
- [Why Technical Excellence Won’t Differentiate Your Agency](https://coreyquinn.com/newsletter/why-technical-excellence-won-t-differentiate-your-agency): Technical skills don’t sell—outcomes do. Learn why most clients don’t care how advanced your agency is unless it clearly solves their specific problems.
- [How Agencies Can Stay on Pace to Hit Revenue Goals](https://coreyquinn.com/newsletter/how-agencies-can-stay-on-pace-to-hit-revenue-goals): Setting big goals isn’t the problem—staying on pace is. Learn how agency founders can track, plan, and hit revenue targets with precision.
- [I want this for you](https://coreyquinn.com/newsletter/sold-out-grateful-fired-up): Last week, something cool happened—I sold out my newest cohort. But before jumping into the kickoff call… I took a moment to celebrate with my family.
- [(3 Question Friday) Your next hire might not be who you think](https://coreyquinn.com/newsletter/3-question-friday-your-next-hire-might-not-be-who-you-think): More people doesn’t mean more progress. Learn how agency founders scale by defining ownership, fixing bottlenecks, and hiring with clarity and purpose.
- [(3 Question Friday) Is your team rowing in different directions?](https://coreyquinn.com/newsletter/3-question-friday-is-your-team-rowing-in-different-directions): Misaligned teams don’t burn out because of work—they burn out because of chaos. Learn how clarity, priorities, and alignment drive agency performance.
- [(3 Prompt Friday) Still doing 12 jobs at your agency?](https://coreyquinn.com/newsletter/3-prompt-friday-still-doing-12-jobs-at-your-agency): Most founders don’t have a productivity problem—they have a priorities problem.
- [$15M on referrals. Now what?](https://coreyquinn.com/newsletter/15m-on-referrals-now-what): Referrals don’t scale. Learn how agencies move beyond founder-led sales with outbound strategy, dedicated hires, and systems that drive predictable growth.
- [The Mindset Shift That Led to Agency Growth Through Focus](https://coreyquinn.com/newsletter/the-mindset-shift-that-led-to-agency-growth-through-focus): One book changed how I approach agency growth: specialize, solve one valuable problem, and go deep. Learn how focus and clarity build unstoppable momentum.
- [Choose the Green Line: Specialize and Scale Your Agency](https://coreyquinn.com/newsletter/choose-the-green-line-specialize-and-scale-your-agency): Agencies drift toward commoditization or grow through specialization. Learn how to stay on the green line and build lasting demand, not just hustle.
- [Escape Founder-Led Sales with a Scalable Agency Sales System](https://coreyquinn.com/newsletter/escape-founder-led-sales-with-a-scalable-agency-sales-system): Still the fallback on sales calls? Learn how to replace yourself with a system, not just a hire. Build a sales engine your agency can scale without you.
- [Build a Scalable Sales System for Your Agency](https://coreyquinn.com/newsletter/stop-being-the-sales-engine-build-a-scalable-sales-system-for-your-agency): Still the main closer in your agency? Learn how to build a scalable sales system that drives growth, frees your time, and moves you into the true CEO role.
- [How to Build Predictable Lead Flow and Scale Your Agency](https://coreyquinn.com/newsletter/how-to-build-predictable-lead-flow-and-scale-your-agency): Struggling with inconsistent leads? Learn how agency owners can design predictable lead flow through smart specialization, system building, and focus.
- [Why AI Won’t Replace Human-Led Sales Conversations](https://coreyquinn.com/newsletter/why-ai-won-t-replace-human-led-sales-conversations): AI can automate prep and follow-up, but trust and presence close deals. Learn why human connection still drives sales—especially as you move upmarket.
- [How Smart Agencies Turn Events into Authority and Leads](https://coreyquinn.com/newsletter/how-smart-agencies-turn-events-into-authority-and-leads): Most agencies show up. Smart ones stand out. Learn how strategic prep, follow-up, and content offers turn conferences into lead machines and authority plays.
- [Simplify Your Offer to Sell Outcomes, Not Services](https://coreyquinn.com/newsletter/simplify-your-offer-to-sell-outcomes-not-services): More options create confusion. Learn how smart agencies ditch the service menu and sell one clear offer tied to client goals—for faster closes and growth.
- [Why Inbound Alone Won’t Scale Your Agency to $10M+](https://coreyquinn.com/newsletter/why-inbound-alone-won-t-scale-your-agency-to-10m): Inbound makes you comfortable—but not scalable. Learn why outbound is the key to building a resilient, 8-figure agency growth strategy.
- [They stopped waiting…and started selling](https://coreyquinn.com/newsletter/they-stopped-waiting-and-started-selling): Tired of waiting for leads? This sold-out cohort built proactive sales engines to land dream clients. Want in next time? Be the first to know.
- [Why Ads Alone Aren’t a GTM Strategy for Agencies](https://coreyquinn.com/newsletter/why-ads-alone-aren-t-a-gtm-strategy-for-agencies): Most agency founders mistake ads for strategy. Discover 4 high-leverage GTM pillars to scale smarter—beyond just Google Ads and SEO.
- [Build a Simple Sales Scorecard to Grow Your Agency Predictably](https://coreyquinn.com/newsletter/build-a-simple-sales-scorecard-to-grow-your-agency-predictably): Most agencies rely on gut feel. Track these 4 weekly sales metrics to create a real sales scorecard, catch problems early, and drive predictable growth.
- [Handle Sales Guarantee Questions with Confidence and Clarity](https://coreyquinn.com/newsletter/do-you-guarantee-results): Stop fearing guarantee questions. Learn how to offer a satisfaction guarantee, lead with confidence, and use tailored proposals to earn agency client trust.
- [Hiring a Pro Isn’t Enough—Set Them Up with the Right System](https://coreyquinn.com/newsletter/hiring-a-pro-isn-t-enough-set-them-up-with-the-right-system): Great hires can’t fix chaos. Learn how to set agency leaders up for success with clear KPIs, systems, and metrics—so they can drive real performance.
- [Master Sales Conversations to Transform Your Agency Growth](https://coreyquinn.com/newsletter/master-sales-conversations-to-transform-your-agency-growth): Great sales aren’t just about the pitch—they’re about presence. Learn how mastering the conversation itself can unlock faster growth and stronger agency wins.
- [Want Faster Closes? Stop Giving Clients Multiple Options](https://coreyquinn.com/newsletter/want-faster-closes-stop-giving-clients-multiple-options): More choices = fewer deals. Learn how agencies scale by presenting one clear offer aligned to client goals—cutting confusion and doubling close rates.
- [Why Agencies Drift After Specializing (and How to Stay on Track)](https://coreyquinn.com/newsletter/why-agencies-drift-after-specializing-and-how-to-stay-on-track): Specializing is one decision. Staying specialized is a hundred small ones. Learn how top agencies avoid drift and stay focused when real-world pressure hits.
- [Run Better Discovery Calls with a Proven Sales Framework](https://coreyquinn.com/newsletter/run-better-discovery-calls-with-a-proven-sales-framework): Most agencies pitch too soon. Learn how to lead discovery calls that diagnose, build trust, and convert using the CDOCI framework for agency sales success.
- [Build a Scalable Outbound Engine with Clear Sales Roles](https://coreyquinn.com/newsletter/build-a-scalable-outbound-engine-with-clear-sales-roles): Most agencies blur sales roles. Learn how clarity—not titles—drives predictable outbound, cleaner handoffs, and a pipeline that scales without chaos.
- [(3 Prompt Friday) Still selling “everything to everyone”?](https://coreyquinn.com/newsletter/3-prompt-friday-still-selling-everything-to-everyone): Still a founder-led generalist? It’s costing you growth. Learn how vertical specialization helps agencies win more deals, raise prices, and scale faster.
- [Why Vertical Specialization Beats Founder-Led Sales for Agencies](https://coreyquinn.com/newsletter/why-vertical-specialization-beats-founder-led-sales-for-agencies): Founder-led sales can only take you so far. Discover how vertical specialization simplifies marketing, builds trust, and drives agency growth at scale.
- [(3 Question Friday) Most agencies underuse their warmest leads](https://coreyquinn.com/newsletter/3-question-friday-most-agencies-underuse-their-warmest-leads): The fastest path to better-fit clients isn’t cold outreach—it’s relationships. Learn how to warm up your network and shorten sales cycles through referrals.
- [(3 Question Friday) Fix Your Pipeline Blind Spots](https://coreyquinn.com/newsletter/3-question-friday-fix-your-pipeline-blind-spots): Most agencies chase leads but lack focus. Learn how to build trust early, sell outcomes (not tactics), and surface proof that closes deals with ideal clients.
- [(3 Question Friday) Can your agency pass the positioning test?](https://coreyquinn.com/newsletter/3-question-friday-can-your-agency-pass-the-positioning-test): Most agencies ramble. Stand out with positioning that clicks fast. Use 3 key questions to define your niche, sharpen your message, and earn instant trust.
- [We fixed it with BAMFAM: Book A Meeting From A Meeting.](https://coreyquinn.com/newsletter/we-fixed-it-with-bamfam-book-a-meeting-from-a-meeting): Prospects ghost when there's no clear next step. Learn how the BAMFAM method: Book A Meeting From A Meeting, boosts show-up rates and accelerates agency sales.
- [The Lie That’s Killing Your Gifting Campaigns](https://coreyquinn.com/newsletter/the-lie-that-s-killing-your-gifting-campaigns): A gift opens the door but it doesn’t close the deal. Learn how to move from attention to trust to conversion using empathy-led sales conversations.
- [(3 Question Friday) Still stuck picking your vertical?](https://coreyquinn.com/newsletter/3-question-friday-still-stuck-picking-your-vertical): Vertical specialization only works if you care deeply about the market. Learn how to choose a niche you understand, believe in, and can lead with authority.
- [Stop Guessing—Use a Scorecard to Hire Top Agency Talent](https://coreyquinn.com/newsletter/stop-guessing-use-a-scorecard-to-hire-top-agency-talent): Bad hires aren't bad luck—they're the result of weak systems. Learn how to use structured hiring scorecards to align your team and build a high-performance agency.
- [Stop Delaying—Execute Your Agency Strategy Before It's Perfect](https://coreyquinn.com/newsletter/3-question-friday-thinking-isn-t-doing): Winning agencies don’t wait—they move. Learn how to create clarity, launch faster, and unlock momentum by executing a simple version of your strategy now.
- [Busy Doesn’t Mean Growth—Align Agency Work With Real Outcomes](https://coreyquinn.com/newsletter/the-lie-of-the-busy-agency): Most agencies confuse activity with progress. Learn how to reverse-engineer your marketing around pipeline, MRR, and lead goals—not just content output.
- [The accidental hostage situation most agency founders miss](https://coreyquinn.com/newsletter/the-accidental-hostage-situation-most-agency-founders-miss): Referrals feel like traction, but they’re not scalable. Learn how agencies grow beyond founder-led sales by building systems that create real leverage.
- [He thought it was ‘close enough.’ It wasn’t.](https://coreyquinn.com/newsletter/he-thought-it-was-close-enough-it-wasn-t): Saying yes to the wrong clients breaks systems, drains your team, and stalls growth. Learn why protecting your ICP is the key to scalable agency success.
- [The Daily Prospecting Habit That Helps Agencies Close More Deals](https://coreyquinn.com/newsletter/the-daily-prospecting-habit-that-helps-agencies-close-more-deals): Want to close more without working more? Time block the first hour of your day for structured prospecting. A simple habit that drives real agency growth.
- [Stop Giving Away Audits—Use Them to Close Premium Deals](https://coreyquinn.com/newsletter/stop-giving-away-audits-unless-you-re-doing-this): Most agencies use audits as freebies. Learn how to position audits as high-value assets that overcome objections, build trust, and close more deals faster.
- [(3 Question Friday) Can your agency pass the positioning test?](https://coreyquinn.com/newsletter/3-question-friday-can-your-agency-pass-the-positioning-test-2): If your positioning doesn’t click fast, you’re losing trust. Use these 3 questions to define your niche, clarify your offer, and stand out in your vertical.
- [Step Back to Scale Up: Buy Back Time and Remove Bottlenecks](https://coreyquinn.com/newsletter/step-back-to-scale-up-buy-back-time-and-remove-bottlenecks): You can’t scale if you're doing everything. Learn how agency founders remove themselves from sales and fulfillment by auditing time and building smart systems.
- [How Borrowed Audiences Help Agencies Win New Clients](https://coreyquinn.com/newsletter/how-borrowed-audiences-help-agencies-win-new-clients): Skip slow blog growth. Learn how agency owners land clients by writing for industry publications their buyers already trust. Build proximity, not just content.
- [Scorpion went from $20M to $200M using this playbook](https://coreyquinn.com/newsletter/gifts-open-doors-follow-up-gets-you-in): Referrals drying up? Competing on price? Learn the specialization strategy that scaled Scorpion to $200M. Free 7-day crash course.
- [The Commitment Summit: Why $10K+ Deals Demand SPECIALIZATION](https://coreyquinn.com/newsletter/from-the-stage-at-the-commitment-summit-why-10k-deals-demand-specialization): At The Commitment Summit, I revealed why specializing is the only way to close $10K+ deals, and how it can boost your client lifetime value by up to 25X.
- [Scale $10K+ Retainers with a Specialized](https://coreyquinn.com/newsletter/scale-10k-retainers-with-a-specialized-tiger-team): High-ticket retainers demand focus. Learn how building a vertical-focused Tiger Team boosts efficiency, client results, and team morale without burnout.
- [Choose a Marketing Channel You’ll Stick With Long-Term](https://coreyquinn.com/newsletter/choose-a-marketing-channel-you-ll-stick-with-long-term): Trendy channels fade. Consistency scales. Learn how agency founders pick the right marketing channel by matching strategy to energy, strength, and longevity.
- [Redesign Your Agency to Fund Freedom, Not Burn You Out](https://coreyquinn.com/newsletter/i-don-t-want-to-run-an-agency): Tired of being the engine behind your agency’s growth? Learn how to niche down, systemize sales, and build an agency that creates freedom, not obligation.
- [Stop Assuming Exclusivity—Turn It Into a Scalable Offer](https://coreyquinn.com/newsletter/the-invisible-request-that-stalls-your-pipeline): Assumptions kill growth. Learn how top agencies turn client exclusivity into defined, tiered offers that create revenue, not bottlenecks in vertical markets.
- [Referrals Aren’t Scale—Build a System for Sustainable Growth](https://coreyquinn.com/newsletter/you-can-t-scale-high-fee-work-with-low-fee-habits): Referrals feel like traction, but they’re not scalable. Learn how agencies grow beyond founder-led sales by building systems that create real leverage.
- [Fix Your Funnel Math: Reverse-Engineer Agency Growth Goals](https://coreyquinn.com/newsletter/how-many-leads-do-you-need): Most agencies guess their way to sales goals. Learn how to reverse-engineer lead volume, calls, and conversions to hit your MRR targets without burnout.
- [Create Urgency in Sales by Highlighting the Cost of Inaction](https://coreyquinn.com/newsletter/are-you-finding-urgency-in-sales): Founder-led sellers don’t lose deals from weak pitches—they lose them by skipping the urgency question: “What happens if you don’t fix this now?”
- [You Can’t Improve If You Don’t Know Why They Left](https://coreyquinn.com/newsletter/you-can-t-improve-if-you-don-t-know-why-they-left): Client churn stories from account managers are often incomplete. Learn how agency founders uncover the real reasons clients leave and use them to grow.
- [When was the last time your doctor gave you 3 pricing options?](https://coreyquinn.com/newsletter/when-was-the-last-time-your-doctor-gave-you-3-pricing-options): Presenting options weakens authority. Learn how to diagnose, prescribe one clear solution, and anchor your agency sales to outcomes not feature lists.
- [Stop firing off thousands of cold emails hoping for a bite.](https://coreyquinn.com/newsletter/stop-firing-off-thousands-of-cold-emails-hoping-for-a-bite): Volume doesn’t scale, authority does. Use vertical tastemakers to earn trust, generate warm leads, and grow your agency without spamming inboxes.
- [Why Naming Your System Helps Agencies Stand Out and Scale](https://coreyquinn.com/newsletter/why-your-offer-sounds-just-like-everyone-else-s): Generic services don’t sell. Branded systems do. Learn how naming your process builds credibility, drives specialization, and helps your agency scale faster.
- [Why Most Performance Deals Fail and What Top Agencies Do Instead](https://coreyquinn.com/newsletter/elite-performance-agencies-don-t-chase-vanity-metrics-they-guarantee-outcomes): Performance deals sound smart—until follow-up kills ROI. Learn how top agencies control the full funnel to deliver real outcomes, not just leads or clicks.
- [(3 Question Friday) Would your marketing survive without you?](https://coreyquinn.com/newsletter/3-question-friday-would-your-marketing-survive-without-you): If your agency's marketing depends on you, it’s not scalable. Learn how to build repeatable campaigns, inbound systems, and vertical strategies that drive growth.
- [Why Specialization Beats Expansion for Agency Growth](https://coreyquinn.com/newsletter/why-specialization-beats-expansion-for-agency-growth): When Chris broadened his niche, growth stalled. Learn why staying specialized leads to better messaging, higher conversions, and scalable agency profit.
- [Why Salespeople Fail Without a Proven Agency Sales Process](https://coreyquinn.com/newsletter/why-salespeople-fail-without-a-proven-agency-sales-process): Hiring a closer won’t save a broken system. Learn why founders must build and test a repeatable agency sales process before bringing on a salesperson.
- [The #1 thing holding agencies back](https://coreyquinn.com/newsletter/video-the-1-thing-holding-agencies-back): Here’s the truth: most agency owners are running into the same problem… and they don’t even know it.
- [Why Your Conference Follow-Ups Don’t Stick (and How to Fix It)](https://coreyquinn.com/newsletter/stand-out-in-sales-unignorable-follow-up-strategy): Turn conference chats into clients with a 10-second photo follow-up that gets noticed and remembered. #AgencyGrowth #AgencyAdvisor #VerticalSpecialization.
- [The Real Reason You Keep Losing Deals (it’s not price)](https://coreyquinn.com/newsletter/the-real-reason-you-keep-losing-deals-it-s-not-price): Most founders drop price too fast. Learn 3 steps to handle objections with confidence—clarify fit, isolate the issue, and get their number first.
- [Agency Growth: Building Predictable Sales Systems](https://coreyquinn.com/newsletter/these-founders-just-bet-on-growth): Agency leaders in our Sales Accelerator share goals, consistent sales, repeatable systems, and founder-free growth. #VerticalSpecialization #AgencyGrowth
- [The hole in your agency's bucket (and how to fix it)](https://coreyquinn.com/newsletter/the-hole-in-your-agency-s-bucket-and-how-to-fix-it): Struggling with growth? Learn why fixing retention, creating scalable solutions, and testing with friendly clients fuels long-term success.
- [From my desk in January 2024… to breaking 100 reviews](https://coreyquinn.com/newsletter/from-my-desk-in-january-2024-to-breaking-100-reviews): My book Anyone Not Everyone just reached 101 Amazon reviews with a perfect 5.0 rating. Grateful for the community of founders putting its strategies to work.
- [The J-Curve every agency founder hits before they get paid](https://coreyquinn.com/newsletter/the-j-curve-every-agency-founder-hits-before-they-get-paid): If you’re planning to sell in the next 12–24 months, the J-curve isn’t optional. It’s the toll you pay for freedom.
- [Agency Growth: Fix Conference Follow-Up Mistakes](https://coreyquinn.com/newsletter/3-question-friday-quick-mid-october-gut-check): Don’t let leads go cold after events. Block “sacred follow-up time” to turn conversations into pipeline. #AgencyGrowth #AgencyConsultant #AgencyAdvisor
- [Conferences  Don’t Create Pipeline. Follow-Up Does.](https://coreyquinn.com/newsletter/agency-growth-fix-conference-follow-up-mistakes): Don’t let leads go cold after events. Block “sacred follow-up time” to turn conversations into pipeline. #AgencyGrowth #AgencyConsultant #AgencyAdvisor
- [Agencies Win by Adapting: Crisis or Opportunity?](https://coreyquinn.com/newsletter/crisis-or-opening-it-s-how-you-see-it): Smart agencies turn crises into opportunities. Learn how to outpace competitors, adapt with AI, and embed so deeply that clients can’t replace you.
- [Why I Pulled the Plug on a ‘Successful’ Channel](https://coreyquinn.com/newsletter/why-i-pulled-the-plug-on-a-successful-channel): Sometimes the best growth move is pulling the plug. See why I ended my top 2% podcast to pivot into a YouTube-first content strategy that drives real agency outcomes.