I heard an idea the other day that stuck with me: people don’t buy your services due to the design of your website. They buy your services due to the copy on your site. Interesting! While I agree that the copy on your site is fundamental to clearly communicating your value proposition and creating the […]
Want to grow your business using LinkedIn’s platform? Check out my latest Forbes.com article for some ideas.
As marketers, we launch products. It’s easy to fall into the trap of thinking the products we launch are amazing. It’s extremely likely that they aren’t. Not yet. They need to come into contact with your target users. It is then that you will (hopefully) get the feedback you need to make your product truly […]