CMO’s Guide to Influencer Marketing

Check out my latest e-book:   Here’s the pitch: Want to get the best results from your Influencer Marketing campaigns but not sure where to get started? Download this free guide today to learn everything you need to know. In This Guide, You’ll Learn: What is an Influencer? What is Influencer Marketing? How Influencer Marketing […]

Pricing Strategy For Hyperlocal Business

I was quoted today at StreetFightMag.com on pricing strategy for businesses who sell into SMBs: [box]1. Understand your product’s value. “One pricing model that works for one company may not work for another, so of course, do your research online and look at your competitors. I think it starts with understanding the value that your […]

5 Things SMBs Can Do to Optimize for Mobile Search

The mobile marketing boom is continuing to grow. According to BIA/Kelsey, by 2015 mobile search is expected to exceed desktop search for local business information. But what’s even more interesting is recent data that demonstrates how users interact with their mobile devices when looking for local businesses. According to data from Google, 94% of smartphone […]

7 Powerful Resources for Lean Startups

As a starter, I am always on the lookout for powerful tools to help me get more done in less time.  Here are 7 resources that I’ve used and I think are worth sharing: 1. GetListed.org If your business serves customers / clients within a certain locality (e.g. your city),you should check out GetListed.org.  This is […]