Want to grow your business using LinkedIn’s platform? Check out my latest Forbes.com article for some ideas.
As marketers, we launch products. It’s easy to fall into the trap of thinking the products we launch are amazing. It’s extremely likely that they aren’t. Not yet. They need to come into contact with your target users. It is then that you will (hopefully) get the feedback you need to make your product truly […]
Has anyone sent you an unexpected gift? It leaves an impression. It works in business, too. In fact, sending unexpected, personalized gifts to cold prospects has proven to drive us 5x more appointments than just with cold calling. Why? Because it gets them out of what I call “The Zone of Indifference”. Let me […]