Unique > Similar

In a competitive B2B category, talking about the same ole features everyone has makes you:

• Boring
• Easy to ignore
• Commoditized

Instead, focus on what makes your product unique. You'll be:

• Interesting
• Hard to ignore
• Differentiated

Questions to ponder:

Are we competing on what makes us the same as, or different from our competitors?

What makes our product truly unique? 

Do we articulate this different clearly?