Stop spending $$ on digital ads

 Facebook or Google won't tell you this, but you need to STOP spending money on digital ads for your own marketing.

Only start once you have:

  • Defined a specific target vertical or segment to go after
  • Defined the competitive landscape to differentiate from
  • Defined your point of view to connect with your true buyers
  • Defined your unique positioning to articulate value
  • Defined your messaging to cut through the noise

Because if you don't, you're wasting time and money.


Questions to ponder:

👉 Have we clarified and defined our positioning and messaging strategy?

👉 Or are we just winging it?


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