[Podcast] Is your agency trapped in the "generalist" hamster wheel?
"I would walk circles around any general agency on a sales call because I know the people to bring up, the CRMs, the integrations, the owners in their group... I know when their state association meets. I was there last year. I'll be there this year."
In this week's Deep Specialization™ podcast, I interviewed Travis Weathers, who transformed Rotate Digital from a side hustle funding his flight school into a $3M agency with a singular focus: SEO for moving companies.
Yes, JUST moving companies.
Now he flies his own plane to client meetings. (Not metaphorically. An actual airplane. In a hangar. That he owns.)
What You’ll Learn:
- The exact sales team structure that delivers a 40-50% close rate on qualified leads
- Why raising prices was easier than expected after specializing
- The profit-sharing model giving team members an extra 10-12% this year
- How they handle the "but won't we get bored?" objection from team members
- The surprising way they structure client packages that actually INCREASES average deal size
Tune in if:
- You're tired of competing on price against every agency in your city
- You dread the "have you worked in our industry before?" question
- You want predictable growth that doesn't depend on founder-led sales
- You're looking to become THE recognized authority in your market
🎧 Listen to the episode now:
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–CQ
P.S. Want to know how ready your agency is to scale?
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