From Yarn to 7 Figures: Stitchcraft's Success Story
Yes, there are many niches to cater to - but who would have thought fabric and yarn could net close to a seven-figure business?
Leanne Pressly, that’s who.
The agency founder and CEO of Stitchcraft has, according to her own words, spent a small mortgage on sewing equipment, so offering marketing services to fabric, yarn, and craft companies was a no-brainer.
In this episode, we discuss:
- Transitioning a side hustle into a full-time business.
- How Leanne initially grew her agency through her network and through trade shows.
- How sales and prospecting evolved from the early years to today.
- How investing in thought leadership drives speaking opportunities, and ultimately, sales.
- Tips and tricks to creating original thought leadership.
Here are some actionable key takeaways for agency founders:
- Name your ICP and persona to really understand who you are serving.
- Sometimes, offering a trial for free can help bring in new clients.
- As a founder, be ready to do a lot of the prospecting yourself starting out.
- Establishing yourself as a thought leader opens doors to more industry visibility.
- Original research is the best way to build domain authority.
🎧 Listen to the episode now:
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Best,
CQ
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