[Featured Episode] From SEO to CEO with Mike Perez, Founder of iLawyerMarketing
Before founding iLawyerMarketing, Mike Perez was just a sales rep who happened to be way better at SEO than his employer’s actual SEO team.
He was doing 12- to 14-hour days, fixing broken SEO campaigns on his own time. Then other reps and even the SEO department started asking him for advice.
That’s when he knew it was time to go solo.
In this featured episode of The Deep Specialization™ Podcast, Mike shares how he turned technical chops and a legal vertical focus into an 8-figure agency that’s still growing and recently got acquired.
You’ll hear how he:
- Built a brand that law firms seek out
- Got referral business from friendly competitors
- Created a team culture with incredible loyalty
- Navigated a high-stakes acquisition (and survived due diligence)
CQ
