Choose the Green Line: Specialize and Scale Your Agency
Every agency is heading in one of two directions.
You’re either on the green line or the red line.
Let me explain.
- The red line is the path of drift.
It’s doing what’s comfortable.
Sticking with referrals.
Ignoring outbound.
Telling yourself you’ll fix the pitch “next quarter.”
It feels safe — right until it’s not.
That’s how you wake up in vendorville, getting undercut and churned.
- The green line is the path of investment.
Specializing.
Testing new sales motions.
Building a reputation that’s bigger than you.
It’s harder at first.
But it’s the only road that leads to maven status — to real demand, not hustle.
- It’s all about choice + action.
You can decide to be on the green line.
But you have to act like it.
Every week. Every deal. Every message.
Here’s the kicker:
You don’t fall onto the red line.
You drift onto it.
Check your direction.
