Pricing Strategy For Hyperlocal Business

I was quoted today at StreetFightMag.com on pricing strategy for businesses who sell into SMBs: [box]1. Understand your product’s value. “One pricing model that works for one company may not work for another, so of course, do your research online and look at your competitors. I think it starts with understanding the value that your … Continue reading Pricing Strategy For Hyperlocal Business

5 Things SMBs Can Do to Optimize for Mobile Search

The mobile marketing boom is continuing to grow. According to BIA/Kelsey, by 2015 mobile search is expected to exceed desktop search for local business information. But what's even more interesting is recent data that demonstrates how users interact with their mobile devices when looking for local businesses. According to data from Google, 94% of smartphone … Continue reading 5 Things SMBs Can Do to Optimize for Mobile Search